Julien Schmitt

Biography

Julien Schmitt is an Associate Professor of Marketing at the Paris Campus of ESCP Europe. He obtained his PhD from HEC Paris in 2009. He also holds a Master in Science from University of Paris-Dauphine (2004) and has graduated from ESSEC (2002). Prior to join ESCP Europe, he has occupied several positions as an Assistant Professor at Loughborough University and Aston University (United-Kingdom). Previously, he spent several years in industry as a Brand Manager in different companies.

His main research interests focus on the psychological processes involved in various types of consumer responses, more especially in the context of in-store behavior, product sustainability, advertising, and media consumption. His research has been presented at several international conferences and is published or forthcoming in academic journals such as Journal of Marketing Research, Advances in Consumer Research, Journal of Business Research, or International Marketing Review. Julien is also associate editor in chief of the French leading academic journal in marketing Recherche et Applications en Marketing and he is a member of the Editorial Board of European Management Journal. He has received several awards for his research, including the 2010 FNEGE-AFM Award for the Best French PhD dissertation in marketing, the 2010 HEC Paris Foundation Award for the Best PhD Dissertation in Management, and the 2007 AFM-Havas Media Research Award.

Topics

• Marketing
  
• Media Planning and Advertising
  
• Corporate Social Responsibility
  

Education

• Ph.D. HEC School of Management (2004 — 2009)
• Master in Research Université Paris Dauphine - PSL (2003 — 2004)
• Master in Management ESSEC - ESSEC Business School (1997 — 2001)
• Classes Préparatoires aux Grandes Ecoles de Commerce Lycée Hoche (1995.09 — 1997.06)

Companies

• Vice président - Commission Développement Professionnel AFM - Association Française du Marketing (2021)
• Chargé de Mission AFM - Association Française du Marketing (2017)
• Associate Professor - Sustainability / Marketing ESCP Business School (2016)
• Associate ROXWHALE (2017 — 2020)
• Assistant professor (Lecturer) in Marketing Aston University (2011 — 2016)
• Assistant Professor of Marketing Loughborough University (2009 — 2011)
• Marketing Researcher / Ph.D. Candidate HEC Paris (2004 — 2009)
• Brand Manager / Sector Representative Nestlé (2001 — 2003)
• Junior Brand Manager UCPA (1999 — 2000)

PUBLICATIONS

CHAPTERS 2021 SCHMITT, J., A. JOLIBERT Les analyses factorielles et l’analyse multidimensionnelle non-métrique In: Marketing Research, 2nd Edition, Alain Jolibert, Eva Delacroix et Elisa Monot Dunod, 219-268

ESCP IMPACT PAPERS 2021 SCHMITT, J Creating Sustainable Value by Closing the Green Gap ESCP Impact Papers, 2021-41-EN

ACADEMIC ARTICLES 2020 SCHMITT, J., M. LAPOSTOLLE A Sense of Who we Are: How TV Viewing Contributes to Negotiating Couple Identity ADVANCES IN CONSUMER RESEARCH, 48

CHAPTERS 2020 SCHMITT, J., A. OCHS Applications mobiles et consommation éco-responsable In: Le marketing au service du développement durable, Sihem Dekhili ISTE Ltd

PHD / HDR DISSERTATION 2020 SCHMITT, J. Variations sur le Thème du Consommateur Paris Dauphine University

ACADEMIC ARTICLES 2019 SCHMITT, J., S. FEIEREISEN, D. RASOLOFOARISON, K. DE VALCK Understanding emerging adults' consumption of TV series in the digital age: a practice-theory-based approach JOURNAL OF BUSINESS RESEARCH

ACADEMIC ARTICLES 2019 VOYER, B., D. ZHAO MEUNIER, J. SCHMITT 19S Exploring Antecedents and Outcomes of RentingOver Buying (Rob) Preferences For Home Appliances and Furniture Products ADVANCES IN CONSUMER RESEARCH, Vol. 47, 1004

CASE STUDIES 2019 LAPOULE, P., J. SCHMITT, A. OCHS Amazon : La transformation du processus d'achat CCMP

CASE STUDIES 2019 LAPOULE, P., J. SCHMITT, A. OCHS Amazon, The transformation of the Consumer Decision-Making Process. CCMP

ACADEMIC ARTICLES 2018 SCHMITT, J., T. BUDHATHOKI, N. MICHAELIDOU Does Culture Impact Private Label Performance INTERNATIONAL MARKETING REVIEW, 35(1), pp. 93-112