Jun Pang
Associate Professor in the Department of Marketing at Renmin Business School
Schools
- Renmin Business School
Links
Biography
Renmin Business School
Education
- 2010 Ph.D., Business Administration, Guanghua School of Management, Peking University
- 2008-2009 Visiting Ph.D. Candidate, the Sino-U.S. Fulbright Project, Stern School of Business, New York University
- 2004 Bachelor, Business Administration, Guanghua School of Management, Peking University
Working Experiences
- 2016-Present Associate Professor, Department of Marketing, Renmin Business School, Renmin University of China
- 2010-2016 Assistant Professor, Department of Marketing, Renmin Business School, Renmin University of China
Research Interests
Impact of new technologies on consumer behavior; social influence on consumer behavior, cross-cultural differences in consumer psychology and behavior.
Courses
Undergraduate program: Consumer behavior PhD program:Experimental design, Consumer behavior seminar II MBA program: Sensory marketing and brand management.
Publications:
- Qiu, L., Wang, W., and Pang, J., (2022), “The Persuasive Power of Emoticons in Electronic Word-of-Mouth Communication on Social Networking Services,” MIS Quarterly , forthcoming.
- Pang, J., Li, M.L, Qiu, L.Y., and Chen H. (2022), “The Impact of Gamified Distribution on Coupon Redemption,” Journal of Marketing Science (in Chinese), 2(3), 80-89.
- Pang, J., Chu, Y. L., Li, M.L., and Jiao T.X., (2022), “Place-of-Origin Discrimination in the COVID-19 Pandemic: Existence, Mechanism, and Solution,” Nankai Management Review (in China), published online.
- Pang, Jun, Angela Liu, and Peter N. Golder (2022), “Critics' Conformity to Consumers in Cultural Evaluation and Its Implications for Product Sales,” Journal of the Academy of Marketing Science, forthcoming.
- Pang J. and Wang Y. S. (2022), “The Effect of Color on Consumer Preference for Competent versus Warm Brands,” Journal of Marketing Science (in Chinese), 2(2), 41-61.
- Pang, Jun, Ziqi Shang, and Xiaomei Liu (2022), “The Ending Temporal Landmark Effect on Risky Decision-making,” Nankai Business Review, 25(1), 74-82 (in Chinese).
- Pang, Jun, Yanlai Chu, Menglin Li, and Tengxiao Jiao (2021), “Place-of-Origin Discrimination in the COVID-19 Pandemic: Existence, Mechanism, and Solution,” Nankai Business Review, forthcoming (in Chinese).
- Wang, Yansu and Jun Pang (2021), “The Effect of Color on Consumer Preference for Competent versus Warm Brands,” Journal of Marketing Science, forthcoming (in Chinese)
- Pang, Jun and Ying Ding (2021), “Blend Your Product Shape with Brand Gender Identity: How, Why, and When,” International Journal of Research in Marketing, 38(1),216-231。
- Shang, Ziqi, Jun Pang*, Xiaomei Liu (2021), “The Effect of Temporal Landmarks and Consumers’ Product Preference,” Management Review, 33(10), 145-158 (in Chinese).
- Huan Chen, Jun Pang*, Minkyung Koo, and Vanessa M. Patrick (2020), “Shape Matters: Package Shape Informs Brand Status Categorization and Brand Choice,” Journal of Retailing, 96(2), 266-281。
- Jiamin Yin, Yansu Wang, Jun Pang*, and Kanliang Wang (2020), “Customize for the Self versus Customize for Others: The Effect of the Intended Recipient on Product Uniqueness,” Marketing Letters, 31(1), 73-87.
- Chen Huan, Yansu Wang, Jun Pang, and Sheng Bi (2019), “The Starting Temporal Landmarks’ Effects on Preference for High-Arousing Products,” Journal of Marketing Science, 15(3), 1-20 (in Chinese)
- Qiu, Lingyun, Xian Xiao, and Jun Pang* (2019), “Effects of the Congruence between Individual Review and Aggregated Rating on Review Helpfulness,” Nankai Business Review, 22(6), 200-210.
- Ding, Ying, Jun Pang, and Yansu Wang (2019), “The shape-gender implicit association and its impact on consumer preference for product shapes,” Acta Psychologica Sinica, 51(2), 216-226.
- Shang Z.Q., Pang J., and Liu X,M (2017), “The Effect of Temporal Landmarks on Consumers’ Positive Illusions and Preference for Risky New Products,” Journal of Marketing Science (in Chinese), 13(2),
- Pang, J, Tat H. K., Maheswaran D., and Li X. P., (2017), “‘Every Coin Has Two Sides’: The Effects of Dialectical Thinking and Attitudinal Ambivalence on Psychological Discomfort and Consumer Choice,” Journal of Consumer Psychology , 27 (2), 218-230.
- Chen H., Bi S., and Pang J. (2016), “The effect of power on consumers’ nostalgia preferences,”, Acta Psychologica Sinica (in Chinese) , 48 (12), 1-11.
- Pang, Jun and Lingyun Qiu (2016), “Effect of Online Review Chunking on Product Attitude: The Moderating Role of Motivation to Think,” International Journal of Electronic Commerce , 20(3), 355-383.
- Bi S., Pang J. and Lv YL (2016), “The Effect of Stress on Consumers’ Nostalgic Preference,” Journal of Marketing Science (in Chinese) 12(1), 38-50.
- Pang J. and Bi S. (2015), “Effects of Congruency between Advertising Appeal and Country-of-Origin Stereotype on Brand Attitude,” Acta Psychologica Sinica (in Chinese), 47(3), 406-416.
- Qiu, Lingyun, Jun Pang * and Kai Lim (2012), “Effects of Conflicting Aggregated Rating on eWOM Review Credibility and Diagnosticity: The Moderating Role of Review Valence,” Decision Support Systems , 54(1), 631-643.
- Keh, Hean Tat and Jun Pang (2010), “Customer Reactions to Service Separation,” Journal of Marketing , 74 (2), 55-70.
Books
- Pang. J.,(2016), “Why Do You Spend?——New Insights on Consumer Psychology,” China Social Science Press .
Grands
- 2021-2024:“The triggers, consequences, and mechanisms of Nostalgia Consumption,” National Natural Science Foundation of China, Principal Investigator.
- 2015-2018: “The effect of Brand Image, Country-of-origin Image, and Self Image on Brand Preference,” National Natural Science Foundation of China, Principal Investigator.
- 2011-2014: “The Effect of Emotional Trade-off Difficulty on Consumer Emotions and Decision Marketing,” National Natural Science Foundation of China, Principal Investigator.。
Other Appointments (In last five years)
- Editorial board member for Journal of Marketing Science (in Chinese)
- Reviewer of National Natural Science Foundation of China
- Post-hoc reviewer for:
- International Journal of Research in Marketing
- Psychology & Marketing
- International Journal of Electronic Commerce
- Journal of Business Research
- Decision Support Systems
- Journal of Marketing Science (in Chinese)
- Acta Psychologica Sinica (in Chinese)
- Management Review (in Chinese)
Honors and Awards
- 2022:Renmin University of China The Best Undergraduate Thesis Advisor
- 2021:The Best Teaching Award for Undergraduates
- 2016:The Best Teaching Award for Graduates
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