Kalinda Ukanwa

Assistant Professor of Marketing (Modeling and Analytics) at USC Marshall School of Business

Schools

  • USC Marshall School of Business

Expertise

Links

Biography

USC Marshall School of Business

Kalinda Ukanwa is Assistant Professor of Marketing at the University of Southern California. A quantitative modeler, Professor Ukanwa researches how algorithmic bias, algorithmic decision-making, and consumer reputations impact firms. She is the winner of the 2018 Eli Jones Promising Young Scholar Award and a finalist for the 2018 INFORMS Service Science Best Student Paper Award, 2019 Howard/AMA Doctoral Dissertation Award, and the 2020 AMS Mary Kay Doctoral Dissertation Award. In a prior life, Professor Ukanwa was an industrial engineer, financial analyst, and finance executive at Walt Disney, Citigroup, Viacom, and Kaplan.

RESEARCH INTERESTS

Algorithmic Fairness; Algorithmic Bias; Algorithmic Decision‐Making; Reputation; Social Dynamics; Bayesian Methods; Agent Based Modeling

Education

  • Doctor of Philosophy - PhD University of Maryland - Robert H. Smith School of Business (2013 — 2019)
  • MBA Stanford University Graduate School of Business (1999 — 2001)
  • Masters Stanford University (1993 — 1994)
  • B.S. Stanford University (1989 — 1993)

Companies

  • Assistant Professor University of Southern California - Marshall School of Business (2019)
  • Doctoral Candidate - Quantitative Marketing University of Maryland, Robert H. Smith School of Business (2013 — 2019)
  • Executive Director, Financial Planning & Analysis Kaplan Test Prep and Admissions (2010 — 2011)
  • Consultant Independent Consultant (2010 — 2010)
  • Director of Finance-BET Digital Viacom (2007 — 2009)
  • Analytics & Business Insights Consultant Sehkmet Services (2003 — 2007)
  • Program Manager (1 yr Presidential Appointee), Western Region TSA (2002 — 2003)
  • Senior Business Planning and Development Analyst Citigroup (e-Citi Digital) (1998 — 2001)
  • Senior Strategic Planning Analyst Walt Disney Attractions (1997 — 1998)

JOURNAL PUBLICATIONS

  • Zuckerman, Ezra W, Tai‐Young Kim, Kalinda Ukanwa, and James von Rittmann (2003), “Robust Identities or Non‐Entities? Typecasting in the Feature Film Labor Market,” American Journal of Sociology 108: 1018‐1075. (709 Google Scholar citations as of 1/22/22)

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