Kapil Tuli

Education

• 2006 Ph.D. in Marketing
  Goizueta Business School
  Emory University
• 2002 M.S. in E-Commerce and Marketing
  Lowry Mays School of Management
  Texas A&M University
  
• 2000 PGDBA in Marketing and International Business
  Narsee Monjee Institute of Management Studies (NMIMS)
  
• 1997 B.Sc in Chemistry
  Mumbai University
  

Current Position(s) Held

• 2020-Now
  

Lee Kong Chian Professor of Marketing
Lee Kong Chian School of Business, Singapore Management University

• 2017-2020
  

Professor of Marketing
Lee Kong Chian School of Business, Singapore Management University

• 2017-Now
  

Director
Retail Centre of Excellence
Lee Kong Chian School of Business, Singapore Management University

• 2012 - 2017
  

Associate Professor of Marketing
Lee Kong Chian School of Business, Singapore Management University

• 2006 - 2012
  

Assistant Professor of Marketing
Lee Kong Chian School of Business, Singapore Management University

Research Interests

• Marketing Strategy
• Customer Relationships
• Customer Solutions
• Financial Impact of Marketing Strategy

Awards, Recognition and Honors

• 2018: Outstanding Reviewer Award for the Journal of Marketing
• 2018: ISBM-David T. Wilson-Sheth Foundation Award for Long Term Impact in B2B Marketing for “Rethinking Customer Solutions: From Product Bundles to Relational Processes.” (with Ajay Kohli and Sundar Bharadwaj), published in the Journal of Marketing, 2007, 70 (3).
• 2017: Journal of Marketing Sheth Foundation Long Term Impact Award for “Rethinking Customer Solutions: From Product Bundles to Relational Processes.” (with Ajay Kohli and Sundar Bharadwaj), published in the Journal of Marketing, 2007, 70 (3).
• 2016: Outstanding Reviewer Award for the Journal of Marketing
• 2016: Varadarajan Award for Early Career Contributions to Marketing Strategy Research: First Marketing Faculty from an Asian Business School to receive this award.
• 2015: “Jungle Beer: An Entrepreneur's Journey” Awarded the Best Case Study Award in Entrepreneurship by the EFMD
• 2014: ‘Lee Kuan Yew Fellowship for Research Excellence’ Title and research grant of $17,000 awarded to faculty in recognition of their research efforts at Singapore Management University.
• 2011: ‘Sing Lun Fellow’ Title and research grant of $15,000 awarded to faculty in recognition of their research efforts at Singapore Management University.
• 2013: ‘LKCSB Teaching Excellence Award’ (also awarded in 2010, 2011).
• 2012: “Dean’s Teaching List” (also awarded in 2009, 2010).
• 2010: ‘LKCSB Research Excellence Award’
• 2007: Finalist for the Harold Maynard Award for outstanding contribution to Marketing Theory for “Rethinking Customer Solutions: From Product Bundles to Relational Processes,” (with Ajay K. Kohli, and Sundar G. Bharadwaj), published in Journal of Marketing, 2007, 70 (3).
• 2007: ‘Lee Foundation Fellow’ Title awarded to faculty with most promising researchpotential at the Singapore Management University.
• 2005: ISBM Business Marketing Doctoral Support Award for the dissertation titled, "Relationship Multiplexity: Effects on Sales Growth and Volatility from a Customer" (Advisors: Ajay Kohli, and Sundar Bharadwaj)
• 2005: AMA-Sheth Foundation Doctoral Consortium Fellow
• 2005: INFORMS Society of Marketing Science Doctoral Consortium Fellow
• 2003: Best Paper Award: “Customer Firm Relationships: Identifying the Empirical Generalizations” (with Sundar Bharadwaj) in the Marketing Relationships and Inter- Organizational Issues Track at AMA Summer Educator’s Conference, Chicago, IL

Selected Journal Articles (Refereed)

• Mehdi Nezami, Kapil R. Tuli, and Shantanu Dutta (2022), “Shareholder wealth implications of software firms’ transition to cloud computing: a marketing perspective,” Journal of Academy of Marketing Science, Forthcoming
• Kartik Kalaignanam, Kapil R. Tuli, Tarun Kushwaha, Leonard Lee, and David Gal (2021), “Marketing Agility: The Concept, Antecedents, and a Research Agenda,” Journal of Marketing, 85 (1), 35-58.
• Lim, Leon Gim, Kapil R. Tuli, and Rajdeep Grewal (2020), “Customer Satisfaction and its Impact on the Future Costs of Selling,” Journal of Marketing, 84(4), 23-44.
• Valarie A. Zeithaml, Bernard J. Jaworski, Ajay K. Kohli, Kapil R. Tuli, Wolfgang Ulaga, and Gerald Zaltman (2020), “A Theories-in-Use Approach to Building Marketing Theory,” Journal of Marketing, 84 (1), 32-51.
• Lim, Leon Gim, Kapil R. Tuli, and Marnik Dekimpe (2018), “Investors’ Evaluation of Price-Increase Preannouncements,” International Journal of Research in Marketing, 359-377, Lead Article.
• Emanuel, Bayer, Kapil R. Tuli, and Bernd Skiera (2017), “Do Disclosures of Customer Metrics Lower Investors’ and Analysts’ Uncertainty, But Hurt Firm Performance?” Journal of Marketing Research, Forthcoming
• Adina Robinson Barbulescu, Kapil R. Tuli, and Ajay K. Kohli (2015), “When Does Brand Licensing Lead to Positive Financial Outcomes?” Management Science, 61 (6), 1436-55
• "Outsourcing of Customer-Facing CRM Processes: When and How Does It Impact Shareholder Value?", by Kalaignanam KARTIK, Tarun KUSHWAHA, J.B. STEENKAMP, and Kapil Rajendra Kumar TULI, 03/2013, 59, Management Science, 748-769
• "On the Value Relevance of Retailer Advertising Spending and Same-store Sales Growth", by Kapil Rajendra Kumar TULI, Anirban MUKHERJEE, and Marnik DEKIMPE, 2012, 88, 2012, 4, Journal of Retailing
• "The Impact of Brand Quality on Shareholder Value", by Kapil Rajendra Kumar TULI, Sundar BHARADWAJ, and Andre BONFRER, 2011, 75, 5, Journal of Marketing, American Marketing Association, 88-104, United States Of America
• "Ties that Bind: The Impact of Multiple Types of Ties with a Customer on Sales Growth and Sales Volatility", by Kapil TULI, Sundar BHARADWAJ, and Ajay KOHLI, 01/2010, 47, 1, Journal of Marketing Research, American Marketing Association, 36-50, United States Of America
• "Customer Satisfaction and Stock Returns Risk", by Kapil TULI and Sundar BHARADWAJ, 11/2009, 73, 6, Journal of Marketing, American Marketing Association, 184-197
• "Rethinking Customer Solutions: From Product Bundles to Relational Processes", by Kapil TULI, Ajay KOHLI, and Sundar BHARADWAJ, 07/2007, 71, 3, Journal of Marketing, American Marketing Association, 1-17, United States Of America