Karen Kariv

Lecturer in Marketing at Boston University

Schools

  • Boston University

Expertise

Links

Biography

Boston University

Co-founder of SponsorMotion, Karen Kariv was inspired to take action after watching team after team struggle to efficiently evaluate marketing opportunities. She has over 20 years experience in healthcare (consulting and industry), ranging from clinical development through lifecycle management. She loves data, a good glass of wine, and dogs. She and her family are based in Boston.

Education

  • Duke University - B.S., Biology, French & European Studies, Economics Aug 1997 - May 2001
  • University of South Carolina - MPA, Non-Profit Management 2006 - 2007

Experience

  • SponsorMotion - Co-Founder and CEO Jul 2021 -
  • Questrom School of Business, Boston University
    • Lecturer - Executive Communications Sep 2022 -
    • Lecturer, Market Research Sep 2016 - Jan 2023
  • Principal - Self-employed Jul 2021 -
  • Sanofi - Director, Marketing Sep 2018 - Jul 2021
  • IQVIA - Director, Consulting Services Sep 2014 - Sep 2018
  • Harvard Extension School - Leadership Communications Sep 2010 - Dec 2015
  • HawkPartners - Associate Dec 2007 - Sep 2014
  • Rawle Murdy - Research Associate Feb 2006 - Dec 2007
  • Independent Market Research Consultant Jan 2006 - Dec 2007
  • Insights by Kantar - Research Analyst Oct 2004 - Dec 2005
  • Sommer Consulting - Research Analyst 2001 - 2004

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