Katherine Sredl

About

Professor Sredl''s work on changing gender norms in emerging markets has been widely published, and her research on the topic supported by the National Security Education Program Boren Fellowship, the International Institute for Education, the International Research and Exchange Board, and the U.S. State Department Foreign Language Area Studies program.

Her current research focuses on Millennials, gender, and social media. Sredl sees her role in the classroom as helping students give meaning to course material.

Degrees

• PhD, Department of Advertising, University of Illinois at Urbana-Champaign, 2009. Dissertation: Consumer Pride and Consumption-based Family Rituals: A Field Study in Zagreb, Croatia
• MS, Department of Advertising, University of Illinois at Urbana-Champaign, 2002
• BA, Department of History, Centre College, Danville, KY, 1995

Academic Positions

• Clinical Instructor, Department of Marketing, Quinlan School of Business, Loyola University Chicago, 2016-present
• Adjunct Instructor, Department of Marketing, Quinlan School of Business, Loyola University Chicago, 2015-16
• Visiting Scholar, Department of Marketing, Quinlan School of Business, Loyola University Chicago, 2014-15
• Assistant Professor, Department of Marketing, Mendoza College of Business, University of Notre Dame, 2009-14
• Faculty Fellow, Nanovic Institute for European Studies, University of Notre Dame, 2009-14
• Faculty Fellow, Kellogg Institute for International Studies, University of Notre Dame, 2009-14

Research Interests

• Globalization
• Gender
• Social media
• Advertising
• Consumer behavior

Professional & Community Affiliations

• Consumer Culture Theory Consortium
• American Academy of Advertising
• Association for Consumer Research
• Macromarketing Society 
• American Marketing Association

Courses Taught

• MARK 201: Principles of Marketing
• MARK 310: Consumer Behavior