Katia Premazzi

Research Interests:

Retail Marketing, Shopping Behavior, Retail innovation, Channel Management, Corporate Social Responsibility, Marketing territoriale

Education

• Degree in Business Administration, Bocconi University, Milan, Italy, 1997
• Ph.D. in Business Administration and Management, Bocconi University, Milan, 2004

Companies

• Assistant Professor SDA Bocconi (1998)
• MFB Coordinator SDA Bocconi School of Management (2015 — 2016)

Latest publications

• CASTALDO S., GROSSO M., PREMAZZI K. (EDS.)
  Retail and Channel Marketing. 2nd edition
  Edward Elgar Publishing, Great Britain, 2020
  
• CASTALDO S., GROSSO M., PREMAZZI K.
  Experience retail: le nuove funzioni del punto di vendita nell'omni-channel economy in Marketing, una disciplina fantastica: omaggio a Enrico Valdani
  Busacca Bruno, Costabile Michele (Eds),Egea, pp.157-170, 2018
  
• PREMAZZI K., CASTALDO S., GROSSO M., RAMAN P., BRUDVIG S., HOFACKER C. F.
  Customer Information Sharing with E-Vendors: The Roles of Incentives and Trust
  International Journal of Electronic Commerce, 2014, vol.14, no. 3, pp.63-91
  
• CASTALDO S., PREMAZZI K., GROSSO M.
  Retail & channel marketing
  Edward Elgar Publishing, Great Britain, 2013
  
• PREMAZZI K.
  Channel Marketing in Retail And Channel Marketing
  Edward Elgar Publishing, pp.133-169, 2013
  
• PREMAZZI K.
  Retail branding in Retail And Channel Marketing
  Edward Elgar Publishing, pp.80-112, 2013