Katie Lafreniere

EDUCATION

• Ph.D. Business (Marketing, Research Methods), University of Alberta (2019)
• M.Sc. Management (Marketing), University of Lethbridge (2011)
• B.Mgt. General Management, University of Lethbridge (2009)
• Management Diploma, Lakeland College (2007)

RESEARCH INTERESTS

• Taboos and Vices in Consumer Behavior (e.g., swearwords, censorship, apologies)
• Language (e.g., consumer reviews, social media, semantics)
• Social Problems (e.g., water sharing, stereotypes, sexual violence)

PROFESSIONAL AND ACADEMIC EXPERIENCE

• Assistant Professor, Marketing, Alberta School of Business, University of Alberta (2022-present)
• Assistant Professor, Marketing, Dhillon School of Business, University of Lethbridge (2019-2022)
• Marketing Director, Firestone Restaurant and Bar (2012-2014)
• Research Associate, University of Lethbridge (2011-2012)

TEACHING

Undergraduate Courses

• Digital Marketing, University of Alberta (forthcoming in 2023)
• Advanced Marketing Communications and Social Media (2021-2022), average rating: 4.6/5
• Introduction to Marketing Communications and Social Media (2020-2021), average rating: 4.8/5
• Introduction to Marketing, University of Lethbridge (2019-present), average rating: 4.5/5
• Social [Change] Marketing, University of Lethbridge (2020), average rating: 4.3/5 Introduction to Marketing, University of Alberta (2017)

Graduate Courses

• Major Seminar III: Marketing, University of Lethbridge (2021)

Guest Lectures

• Behavior Change Basics Workshop, Institute for Consumer and Social Well-being (2020)
• Major Seminar II: Marketing (Graduate), University of Lethbridge (2020)
• Consumer Behavior, University of Alberta (2015, 2018)

HONORS AND AWARDS

• Best Paper in Track Award (Consumer Behavior), AMA Winter Academic Conference (2022)
• Profiling Alberta’s Graduate Students Award, University of Alberta - $1,500 (2018)
• Tamar Murachver Top Student Paper, ICLASP (2018)
• Joseph-Armand Bombardier Canada Graduate Scholarship (CGS) - $105,000 (2016-2019)
• President's Doctoral Prize of Distinction, University of Alberta - $30,000 (2016-2019)
• Indigenous Graduate Student Award, Government of Alberta - $37,500 (2016-2018)
• Business PhD Sun Life Financial Fellowship, University of Alberta - $25,000 (2014-2015)
• Business PhD Fellowship, University of Alberta - $50,000 (2015-2017)
• Faculty of Management, MSc Fellowship, University of Lethbridge - $9,600 (2009-2010)
• Dean’s List of Distinction – Honour Roll (2005-2007, 2009-2010)
• University of Lethbridge Entrance Scholarship - $500 (2007)
• Willingdon and Area Historical Society Award – Academic Award - $250 (2007)
• Board of Governors Award, Lakeland College - $500 (2007)
• Complete Student-Athlete Award, Lakeland College - $250 (2006)
• Xerox Canada Limited Award – Academic Award - $250 (2006)
• Most Valuable Player Award – Basketball, Volleyball, and Water Polo (1998-2006)