Kelly Kiyeon Lee

Professor Lee's research focuses on decisions over time that pertain to product preferences, adaptation, and impatience. She also investigates the influence of money on consumption, self-control, and materialism. Her research has been published in the Journal of Consumer Research, and has been featured in Yahoo Finance, US News & World Report, Ideas for Leaders, Education Post.

Professor Lee earned her Ph.D. in Marketing from the Rotman School of Management at the University of Toronto and worked as a Postdoctoral Fellow at Olin Business School, Washington University in St. Louis.

Education

• University of Toronto - Ph.D., Marketing
• Seoul National University - M.B.A., Marketing

Publications

Articles in Journals (1)

Lee, Kelly Kiyeon and Min Zhao. "The Effect of Price on Preference Consistency over Time." Journal of Consumer Research, 41 (June 2014): 109-18.

Articles in Conference/Workshop Proceedings (2)

Lee, Kelly Kiyeon, Min Zhao, and Ying Zhao. "Does Money Buy Economic Value or Happiness." Advances in Consumer Research, , 2015.

Lee, Kelly Kiyeon, Selin A Malkoc, and Derek D Rucker. "Losing Vs. Gaining Control: Enhancing Feelings of Control Reduces Present Bias." Advances in Consumer Research, , 2013.

Other (3)

Lee, Kelly Kiyeon, “Try Before You Buy: Metacognitive Difficulty Enhances Product Evaluation in Trial Contexts,” Under 2nd round review (minor revision) at Journal of Consumer Marketing.

Lee, Kelly Kiyeon, Selin A. Malkoc, and Derek D. Rucker, “The Effect of Psychological Control on Temporal Discounting: Conceptual and Methodological Implications,” Under review at Journal of Consumer Research.

Yip, Jeremy A., Kelly Kiyeon Lee, Cindy Chan, and Alison Wood Brooks, “Thanks for Nothing: Expressing Gratitude Invites Exploitation by Competitors,” Revising for 2nd round review at Journal of Personality and Social Psychology.