Kenneth Roering

Ken Roering, Professor of Marketing at the Carlson School of Management, is a prolific researcher and highly-sought consultant specializing in the market-driven development of new products, commercialization, marketing strategy and planning, and interpersonal and interorganizational relations. He has been at the University of Minnesota since 1981 and has served as a consultant to companies including 3M, The Pillsbury Company, IDS/American Express, Whirlpool, Cargill, Motorola, and many others. Roering also serves on the boards of directors of both Arctic Cat, Inc. and Transport America and is a past board member at Sheldahl Inc., TSI Inc., Ultimap Inc., Midwest Importers, the Children's Theater Company, and Mid America Bank. Roering currently teaches with the CEMBA program at the Carlson School and with the Marketing Department.

Expertise:

• Market-driven new product development and commercialization
• Marketing Strategy
• Competition
• Customer-inspired new product development
• Interpersonal and interorganizational relations

Education:

• BA 1964
  St. John's University
• PhD 1972
  Business Administration University of Iowa