Kevin Bradford

Kevin D. Bradford is a professor of teaching at the Paul Merage School of Business and has been at UCI since 2016. Kevin was recently appointed the Associate Dean of Undergraduate Programs at the Paul Merage School of Business. Additionally, he was recently named an Inclusive Excellence Professor for UCI. Kevin’s academic experience includes a B.A. from the University of Northern Iowa, an MBA from the University of Notre Dame and his Ph.D. from the University of Florida. He has research published in Journal of the Academy of Marketing Science, Journal of Personal Selling and Sales Management, Journal of Business Research, Journal of Marketing Theory and Practice, Journal of Retailing, International Journal of Research in Marketing, Marketing Letters and Journal of Public Policy and Marketing. Kevin’s industry experience includes five years in a relationship management role with International Business Machines. His current role is Professor of Teaching at the University of California, Irvine.

Kevin’s research focuses on developing understanding of significant issues within the marketing system and its relationship to society. This system can be viewed as consisting of three sets of actors – marketers, customers and public policymakers. To this point his work has centered on all three; the marketing domain (e.g., salespeople and the development of relationships), the customer domain (e.g., buyer-seller relationships) and public policy domain (e.g., firearm diversion). Kevin received an “Excellence in Sales Scholarship Award” from the American Marketing Association’s special interest group supporting research in the selling and sales management. He also received the honorable mention award for the “Best Paper Contributing to Theory and Practice to Retail Marketing”.

Education

• Doctor of Philosophy (Ph.D.) University of Florida - Warrington College of Business (1995 — 1999)
• Master of Business Administration (MBA) University of Notre Dame - Mendoza College of Business (1989 — 1991)
• Bachelor of Arts (B.A.) University of Northern Iowa (1979 — 1983)

Companies

• Associate Dean of Undergraduate Programs University of California, Irvine - The Paul Merage School of Business (2021)
• Associate Professor of Teaching University of California, Irvine - The Paul Merage School of Business (2016)
• Faculty University of Notre Dame (1999 — 2016)
• Client Relationship Manager IBM (1991 — 1995)
• Client Relationship Specialist International Business Machines (1991 — 1995)

Skills

• Higher Education
• Research
• Teaching

Other

Public Speaking