Kevin McTigue

Kevin McTigue is a Clinical Associate Professor of Marketing at Northwestern University's Kellogg School of Management teaching multiple classes for the MBA Program and Executive Education. His career spans over 20 years in teaching, consulting, brand management, and advertising.

Before his full-time appointment, Kevin led the Strategy & Consulting practice in the central region of the U.S. for global digital agency SapientRazorfish. His work focused on driving value for clients in a digital age. From marketing strategies to digital transformation roadmaps to creation of entirely new businesses, he advised senior Fortune 500 clients on how to best leverage digital to create value.

Prior to SapientRazorfish, he spent 7 years in brand management with Tyson/Hillshire Brands/Sara Lee leading businesses including Jimmy Dean, Ball Park, and Hillshire Farm. Over this time he developed and launched multiple products, repositioned and developed new campaigns for all three major brands, and led all activities related to planning and running the business - achieving business targets, managing P&L, leading and developing teams, annual and long-range planning, pricing/trade strategy, innovation strategy, and brand building.

The first 10 Years of his career were in digital and traditional advertising at agencies such as marchFIRST, JWT, and BBDO. In this time he led brand strategy work and campaign development for clients including Nestle, Unilever, and Mars/Wrigley. His earliest professional years were spent at Abercrombie & Fitch where he was part of the first official class of merchants and probably the worst one.

Education

• MBA, 2005, Marketing, Business Strategy, Kellogg School of Management, Northwestern University
• B.S., 1996, Miami University

Academic Positions

• Clinical Associate Professor, Kellogg School of Management, 2018-present

Professional Experience

• Group Vice-President Strategy & Consulting, SapientRazorfish 2013-2018, 1-present
• Director of Marketing, Sara Lee/Hillshire Brands, 2007-2013
• Account Supervisor, BBDO, 2005-2007
• Account Supervisor, J. Walter Thompson, 2002-2005
• Senior Account Executive, marchFIRST, 2000-2005
• Account Supervisor, Austin Knight Advertising, 1997-2000
• Assistant Merchant, Abercrombie and Fitch, 1996-1997

Awards

• Chair's Core Course Teaching Award, 2019-2020 Chair's Core Course Teaching Award, 2017-2018

Teaching Interests

• Marketing Fundamentals, Advertising, Digital Communications, Brand Management