Kevin Sigliano

Kevin Sigliano has completed various Exponential Learning Management Programs at IE Business School, as well as an executive Digital Marketing Program delivered by the Direct Marketing Association of USA, and has a MBA from ESADE Business School. He has a Bachelor in Business Administration from American University and European University.

Professor Sigliano teaches –Digital Transformation, Social Media Strategies, Digital Marketing, Entrepreneurship and Digital Tourism in various masters and executive programs. He is also academic program director of the Digital Tourism Strategies executive course and Digital Marketing Lab program at IE, as well as the academic director of Tourism Management Program for the United Nations World Tourism Organization.

Since 1998, Kevin has lead the digital transformation and marketing performance initiative in Fortune 500 companies around the world. In 2005, Mr. Sigliano left the consulting world to start a smart cities cloud digital software company (Admira.com) and as of 2010, Kevin became partner of Good Rebels – a leading Digital Transformation and Data Driven Marketing professional services firm.

Professor Sigliano grew up in Brazil, Venezuela, United States and has lived in Europe since 1990, having spent time in Barcelona, London, Frankfurt and now Madrid.

CORPORATE EXPERIENCE

• Managing Director & Partner, Good Rebels, Spain 2010 – present

• Global Growth Director, Admira, Spain,, 2005 – present

• Associate, Headspring Financial Times & IE Business School, Global, 2015 – present

• Digital Transformation Advisor, CoolRooms Hotel Group, Global, 2015 – present

• Member of the Digital Transformation Council @IE Exponential Learning, Spain, 2018 – present

• Conference Speaker of Digital Strategy & Marketing, Global, 2010 – present

• Digital Innovation Principal Consultant, IBM Business Consulting Services, UK | Spain, 2001 – 2005

• Ebsusiness Consultant, PWC Consulting, Spain, 1998 – 2001

ACADEMIC EXPERIENCE

• Adjunct Professor of Entrepreneurship | Big Data Business Models, IE University (HST), Spain, 2016 – Present

• Adjunct Professor | Digital Transformation, Marketing & Entrepreneurship, IE Business School, Spain, 2013

• Academic program director of the Digital Tourism Strategies executive course and Digital Marketing Lab program at IE, as well as the academic director of Tourism Management Program for the United Nations World Tourism Organization.

ACADEMIC BACKGROUND

• IE Business School | Games Changers & Disruption Strategies Program · 2016

• IE Business School | Business Innovation Program · 2015

• IE Business School | Senior Leadership Management Program ·2014

• ESIC: Business & Marketing School | Digital Marketing Program – 2007

• ESADE Business School | MBA – 1996 – 1998

• European University | BBA – 1990 – 1994