Kimberly Rust

Kim Rust is a mobile app product strategist and digital educator at Rustcraft Digital. She has deep expertise in the mobile app space having helped build, market, launch and maintain over 30 mobile applications in retail, media, financial services and social networking - both B2B and B2C products. Retail and media product experience includes delivering fully integrated mobile customer experiences that drive revenue and enhance loyalty for companies including HBO, Estee Lauder, Express, and Best Buy. When not overseeing app builds and releases, Kim dedicates her time to coaching corporate executives, MBA students, and budding digital marketers and product managers alike in partnership with organizations like General Assembly and Hult. Kim holds an MBA from Columbia Business School and a BA from University of Pennsylvania.

In recognition of her exemplary service in the classroom, Kim has been selected as a member of General Assembly's Distinguished Faculty program.