Klemens Knöferle

BIOGRAPHY Dr. Klemens Knöferle is Associate Professor of Marketing and founder of the Center for Multisensory Marketing (CMM) at BI Norwegian Business School. He received his PhD from the University of St. Gallen, and has worked as a visiting researcher at Oxford University and the University of Michigan.

In his research, Klemens studies sensory aspects of marketing such as vision, hearing, taste, and interoception. Working at the intersection between Marketing, Consumer Behavior, and Cognitive Psychology, he is interested in how (multi-)sensory processes and sensory properties of products, foods, and retail environments influence consumers. The goal of his research is not only to contribute towards a better understanding of sensory principles in marketing, but also to help marketers to design better products, stores, and experiences, and to help consumers to make better choices.

Klemens' research has been published in academic journals such as Journal of Retailing, Scientific Reports, Journal of Experimental Psychology: Applied, and Psychonomic Bulletin & Review. He has served as a reviewer for leading academic journals such as Journal of Marketing Research, Proceedings of the Royal Society: B, Journal of Experimental Psychology: Applied, and PLOS ONE. His research has received awards such as the Best Paper award at the ACR Latin American Conference 2017.

Klemens teaches courses on consumer behavior, marketing communication, and research methodology. Building on his research expertise, he also consults international companies in various industries (e.g., automotive, retailing, consumer electronics, appliances).