Kok Cheow Yeoh

Dr. Yeoh takes on projects both inside and outside of the classroom which not only benefits his students but works across program and department lines.

He serves as one of the council members for Diversity and Inclusivity at IU Southeast. Dr. Yeoh has served as one of the conference judges for poster presentations since the 12th Annual Undergraduate Student Conference at IU Southeast in April 2016. In May 2021, he was awarded the IU Presidential Arts and Humanities Conference Hosting grant for the EDDE 2021 Design Education Conference in the amount of $12,251.

In addition to publishing in design-related journals, he has actively participated in several international exhibitions in Australia, China, England, Russia, Samoa, South Korea, Turkey, Ukraine, and the USA.

ACADEMIC BACKGROUND

• Doctorate
  Texas Tech University, Lubbock, USA
  Doctor of Philosophy, Major in Fine Arts, Minor in Visual Studies

• Masters
  San Francisco State University, San Francisco, USA
  Master of Industrial Arts, Major in Design and Industry

• Bachelors
  Academy of Art University, San Francisco, USA
  Bachelor of Fine Arts, Major in Graphic Design

PROFESSIONAL INTERESTS

Teaching

• Corporate Identity and Branding System
• Conceptual and Practical influences of visual communication on society
• Sustainable and Innovative Packaging Design
• Typography as communicative and visualization elements
• Interdisciplinarity in art and design within social, political and cultural contexts

Research

• Art and design in everyday life
• Corporate Identity and Branding System
• Creative and conceptual development in visual communication design and processes
• Typography: Type as image and vice versa, Experimental Typography
• Sustainable and innovative Packaging Design
• Personal interests: Asian culture and identity, travel, places, and people

PUBLICATIONS

Journal Articles

• Kok Cheow Yeoh. (2021). The Golden Phoenix Wok: a visual survey of the evocative essence of Chinese restaurant signage designs in Southeast Asian Chinatowns. Hyphen, Vol. 12 (No. 19), 9-33.
• Kok Cheow Yeoh. (2017). The Golden Dragon Wok: A visual survey of the evocative essence of Chinese restaurant signage designs in an American Chinatown. The International Journal of Visual Design, Vol 11 (No. 2), 16-32.
• Kok Cheow Yeoh & Suwichit Chaidaroon. (2016). Work-life harmony for creative minds in the advertising industry. Journal of Public Relations and Advertising, Vol. 9 (No. 1), 1-16.
• Kok Cheow Yeoh. (2014). To learn is to experience: how our daily interactions with objects, events, the environment, and people can be a classroom. In Salamanca, J., Diesmet, P., Burbano, A., Ludden, G. & Maya, J. (Eds.), The colors of care. Paper presented at Design & Emotion 2014: 9th International Conference on Design & Emotion, Colombia., Vol. 1 (No. 1), 587-594.
• Kok Cheow Yeoh. (2008). Opposites attract: Juxtaposing extreme of symmetry and asymmetry to generate visual ideas.. The International Journal of the Arts in Society, Vol. 3 (No. 1), 45-58.
• Kok Cheow Yeoh. (2006). Recommendations for Design Educators and Students Who Embrace Computer Technology. The International Journal of the Arts in Society, Vol. 1 (No. 1), 127-140.

Books

• Kok Cheow Yeoh. (2008). The Influences of Computer on Idea Formation in Design. Saarbrucken, Germany: VDM.