Lan Xia

Primary research interests in consumer behavior including consumer perceptions of pricing and promotion tactics, consumer information processing, e-commerce, and retailing. Has published articles in Journal of Marketing, Journal of Consumer Psychology, Journl of Retailing, Journal of Interactive marketing, Journal of Service Research, Journal of Economic Psychology, and Journal of Product & Brand Management.

Education

• Ph.D. U of Illinois-Urbana-Champaign
• MS U of Illinois-Urbana-Champaign

Teaching Interests

Foundations of Marketing Marketing Research; Pricing; Internet Marketing

Research Interests

Consumer Information Processing; Behavior Pricing; E-commerce; Service and Satisfaction

Awards and Honors

• 2022, Summer Research Grant, Bentley University
• 2019, Journal of Retailing Outstanding Reviewer , Journal of Retailing
• 2019, Summer Research Grant, Bentley University
• 2019, Faculty Development Grant, Bentley Faculty Affairs Committee
• 2018, Summer Research Grant, Bentley University
• 2017, Summer Research Grant, Bentley University
• 2016, Summer Research Grant, Bentley University
• 2015, Summer Research Grant, Bentley University
• 2015, Faculty Development Grant, Bentley Faculty Affairs Committee
• 2014, Bentley Summer Research Grant, Bentley University
• 2014, Bentley FAC grant, Bentley Faculty Affairs Committee
• 2013, Bentley Summer Research Grant, Bentley University
• 2013, Bentley FAC grant, Bentley Faculty Affairs Committee
• 2012, Bentley Summer Research Grant, Bentley
• 2012, Bentley FAC Grant, FAC committee
• 2010, Bentley Summer Research Grant
• 2009, Bentley Faculty Development Grant
• 2009, Bentley Publication Award
• 2009, Bentley Summer Research Grant
• 2008, Bentley University Faculty Development Grant
• 2008, Bentley University Summer Research Grant
• 2007, Bentley College Summer Grant
• 2006, Bentley College Publication Award
• 2005, Bentley College Publication Award
• 2003, 2002-2003 Richard D. and Maria Irwin Dissertation Fellowship
• 2003, FMC Fellowship
• 2003, Sudman Award for Teaching Excellence
• 2002, Sudman Award for Research Excellence
• 1999, AMA Summer Educator's Conference Best Track Paper on Marketing on the Internet and E-Commerce

Publications

Journal Articles

• Xia, L., Zhong, W., Wang, F. (2023). To Dress up or Not: Political Identity and Dog Owners’ Purchase of Dog Apparels. Psychology & Marketing , (40) 10 2118-2131.
• Wang, F., Xia, L. (2022). Revenge Travel: Nostalgia and Desire for Leisure Travel Post COVID-19. Journal of Travel & Tourism Marketing.
• Xia, L., Bechwati, N. N. (2021). Maximizing What? The Effect of Maximizing Mindset on the Evaluation of Product Bundles. Journal of Business Research, (128) 314-325.
• Xia, L., Wang, F., Santana, S. (2021). Nostalgia: Triggers and Its Role on New Product Purchase Intentions. Journal of Business Research, (135) 183-194.
• Zhao, M., Xia, L. (2021). Together or Separate? A Psychological Ownership Account of Bundling Effects. International Journal of Research in Marketing, (38) 4 935-952.
• Xia, L., Roggerveen, A. (2021). When It's Too Good to Be True: Consumers' Reactions and Firms' Responses to Unintended Price Mistakes. Journal of Business Research. 114 16-29.
• Lv, X., Li, H., Xia, L. (2020). Effects of Haptic Cues on Consumers' Online Hotel Booking Decisions: The Mediating Role of Tactile Mental Imagery. Tourism Management.
• Ren, X., Xia, L., Du, J. (2018). Delivering Warmth by Hand: Customer Responses to Different Formats of Written Communication. Journal of Service Management, (32) 2 223-234.
• Xia, L., Nasr, N. I., , . (2017). Combining Good Deals with Good Deeds: The Influence of Price Promotion on Consumers’ Intention to Participate in Checkout Donations Online. Journal of Product and Brand Management.
• Kukar-Kinney, M., Xia, L., , . (2017). The effectiveness of number of deals purchased in influencing consumer response to daily deal promotions: A cue utilization approach. Journal of Business Research.
• Xia, L., Monroe, K. B. (2017). It’s Not All about Money: The Role of Identity in Perceived Fairness of Targeted Promotions. Journal of Product and Brand Management. forthcoming
• Zheng, Q., Xia, L., Fan, X. (2016). Beyond Hedonic Enjoyment: Eudaimonia Experience in Craft Consumption. Journal of Consumer Marketing, (33) 6 479-488.
• Xia, L. (2014). For Our Valued Customers Only: Examining Consumer Responses to Preferential Treatment Practices. Journal of Business Research, (67) 11 2368-2375.
• Xia, L., Suri, R., , . (2014). Trading Effort for Money: Consumers’ Cocreation Motivation and the Pricing of Service Options. Journal of Service Research, (17) 2 228-241.
• Xia, L., Kukar-Kinney, M. (2013). Examining the penalty resolution process: Building loyalty through gratitude and fairness. Journal of Service Research, (16) 4 518-532.
• Xia, L. (2013). Effects of Companies’ Responses to Consumer Criticism in Social Media. International Journal of Electronic Commerce, (17) 4
• Kukar-Kinney, M., Xia, L., Monroe, K. B. (2011). When a Promotion is Denied: The Effects of Decision Stage on Perceptions of Promotion and Price Fairness. Economic and Business Review, (11) 3
• Xia, L. (2010). An Examination of Consumer Browsing Behaviors. Qualitative Market Research.
• Xia, L., Monroe, K. B. (2010). Is a Good Deal Always Fair? Examining the Concepts of Transaction Value and Price Fairness. Journal of Economic Psychology, (Online) (Link)
• Xia, L., Kukar-Kinney, M., Monroe, K. B. (2010). The Influence of Consumer Effort on Price and Promotion Fairness Perceptions. Journal of Retailing, (86) 1 1-10.
• Xia, L. (2009). Going Beyond Perceived Economic Value: A Tribute to Kent Monroe. American Marketing Association. 66-78.
• Xia, L., Monroe, K. B. (2009). The Influence of Pre-Purchase Goals on Consumers' Perceptions of Price Promotions. International Journal of Retail & Distribution Management, (37) 8 680-694.
• Viswanathan, M., Torelli, C. J., Xia, L., Gau, R. (2009). Understanding The Influence of Literacy On Consumer Memory: The Role of Pictorial Elements. Journal of Consumer Psychology, (19) 3 389-402.
• Xia, L., Bechwati, N. N. (2008). Word of Mouse: The Role of Cognitive Personalization in Online Consumer Reviews. Journal of Interactive Advertising, (9) 1 (Link)
• Xia, L., Nasr, N. I. (2008). Word of Mouse: The Role of Cognitive Personalization in Online Consumer Reviews. Journal of Interactive Advertising Research, (9) 1 3-13.
• Kukar-Kinney, M., Xia, L., Monroe, K. B. (2007). Consumers' Perceptions of the Fairness of Price-Matching Refund Policies. Journal of Retailing, (83) 3 325-337.
• Herrmann, A., Xia, L., Monroe, K. B., Huber, F. (2007). The Influence of Price Fairness on Consumer Satisfaction: An Empirical Test in the Context of Automobile Purchases. Journal of Product & Brand Management, (16) 1 49-58.
• Xia, L. (2005). Memory Distortion and Consumer Price Knowledge. Journal of Product & Brand Management, (14) 5 338-347.
• Xia, L., Monroe, K. B. (2004). Consumer Information Acquisition: A Review and an Extension. Review of Marketing Research, (1) 101-152.
• Xia, L., Monroe, K. B., Cox, J. L. (2004). The Price is Unfair!: A Conceptual Framwork of Price Fairness Perceptions. Journal of Marketing, (68) 4 1-15.
• Nasr, N. I., Xia, L. (2003). Do Computers Sweat? The Impact of Perceived Effort of Online Decision Aids on Consumers' Satisfaction with the Decision Process. Journal of Consumer Psychology, (13) 1&2 139-148.
• Xia, L., Sudharshan, D. (2002). Effects of Interruptions on Consumer Online Decision Processes. Journal of Consumer Psychology, (12) 3 265-280.
• Wansink, B., Xia, L. (1999). Influencing the Stopping Decisions of the Traveling Public. Journal of Transportation Research (The NATSO Foundation), (1) 1 35-48.
• Xia, L., Roggeveen, A. (). How Collective Stress Affects Price Fairness Perceptions: The Role of Nostalgia . Journal of Business Research.
• Xia, L., Monroe, K. B. (). Price Partition on the Internet. Journal of Interactive Marketing, (18) 4 63-73.
• Xia, L. (). Consumers' Judgments of Numerical and Price Information. Journal of Product & Brand Management, (12) 5 275-292. Forthcoming.

Book Chapters

• Li, M., Chircu, A. M., Li, G., Xia, L., Xu, J. (2017). Patient Satisfaction and Hospital Structure: How Are They Related? In Chen, H., Zeng, D.D., Karahanna, E., Bardhan, I., (Eds.) Lecture Notes in Computer Science (LNCS) , Smart Health. 15-25. Springer
• Xia, L. (2015). Perceptions of Fairness and Unfairness In , (Eds.) The Dark Side of CRM. Routledge
• Monroe, K. B., Xia, L. (2006). The Price is Unfair! Reforming Price Management In Jagdish N. Sheth, Rajendra S. Sisodia, (Eds.) . 158-165. Armonk, New York: M.E. Sharpe