Larry Vincent

Laurence Vincent is an award-winning writer, researcher and brand strategist who serves as Chief Branding Officer at UTA. Throughout his career he has worked on some of the world's most beloved brands, including Disney, Mattel, the NFL, Nikon, and Sony Playstation. He is currently helping high-profile UTA clients launch products in a variety of categories. He is the author of two books. Brand Real unpacked the best practices of power brands. Legendary Brands focused on the narrative dimension of consumer attachment. It was translated into 7 languages. He is the producer of The Findings Report, a blog and podcast about why people buy, like and share.

Education

• MBA University of Southern California - Marshall School of Business (1995 — 1998)
• BA University of Southern California (1987.10 — 1991.05)

Companies

• Adjunct Professor Of Marketing University of Southern California - Marshall School of Business (2017)
• Chief Branding Officer United Talent Agency (2011 — 2021)
• Group Director, Strategy Siegel+Gale (2007 — 2011)
• Senior Vice President, Music & Entertainment Octagon, Inc. (2005 — 2007)
• Partner, Strategy & Planning Director Cabana Group (2000 — 2004)
• Senior Account Manager, Corporate Alliances The Walt Disney Company (1995 — 1999)
• Associate Southern California Theatre Association (1993 — 1995)

Skills

• Customer Insight
• Advertising
• Market Research

Other

Creative Direction, New Media, Strategic Thinking, Public Speaking, Mobile Marketing, Content Strategy, Relationship Marketing, Leadership, Corporate Branding, Digital Strategy, Brand Development, Digital Media, Digital Marketing, Entertainment, Marketing, Brand Architecture, Integrated Marketing, Strategic Partnerships, Marketing Strategy, Strategy, Brand Management