Lars Bergkvist

Lars Bergkvist is Professor of Marketing – College of Business. He has held academic positions at universities in several countries including Australia, China, Singapore, Sweden and has taught marketing in more than 10 different countries. In addition to his academic work, he has several years of experience working at media agencies and market research companies. His research interests include advertising, consumer behavior, and research methodology with a focus on measurement. He has published in journals such as the Journal of Marketing Research, the Journal of Advertising, the International Journal of Advertising, and the Journal of Brand Management. He is Associate Editor of the International Journal of Advertising and a member of the Editorial Board of the Journal of Advertising.

Education

• Ph.D. Stockholm School of Economics (1997 — 2000)
• Licentiate Stockholm School of Economics (1992 — 1996)
• M.Sc. Stockholm School of Economics (1987 — 1991)

Companies

• Professor Of Marketing Zayed University (2018)
• Professor of Marketing Universiti Teknologi Brunei (2016 — 2018)
• Associate Professor of Marketing University of Nottingham Ningbo (2010 — 2016)
• Visiting Professor China Europe International Business School (2011 — 2011)
• Assistant Professor Stockholm University (2008 — 2010)
• Visiting Professor China Europe International Business School (2009 — 2009)
• Visiting Professor China Europe International Business School (2008 — 2008)
• Visiting Research Professor Yonsei University (2008 — 2008)
• Assistant Professor of Marketing UNSW Asia (2006 — 2007)

Skills

• Integrated Marketing
• Consumer Behavior
• Analytical Skills

Other

Social Media Marketing, Analysis, Online Marketing, Brand Management, Market Analysis, Customer Insight, Management, SPSS, Consumer Behaviour, Higher Education, Teaching, University Teaching, Marketing Strategy, Lecturing, Advertising, Marketing, Marketing Communications, Research, Strategy, Marketing Research, Market Research