Lars Perner

Assistant Professor of Clinical Marketing at USC Marshall School of Business

Schools

  • USC Marshall School of Business

Links

Biography

USC Marshall School of Business

PhD, University of Southern California; MBA, BA, California Polytechnic State University

Lars Perner's research interests focus in non-profit marketing, sponsored fundraising, consumer behavior, consumer price response, branding, and bargain hunting. His work has been published in the Journal of Marketing Management, Journal of Marketing Education, Journal of Consumer Affairs, and Journal of Consumer Psychology. He currently serves as a faculty coordinator for the Department of Marketing's undergraduate introductory marketing course sections, which serve approximately 1,600 students every academic year.

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