Laurence Lecoeuvre
at SKEMA
Biography
SKEMA
Laurence Lecoeuvre holds an HDR from University Lille2 and a PhD in Management from Ecole Centrale de Paris. After nearly 20 years professional within the industrial sector and car as International Marketing director, she integrated SKEMA Business School in 2001. Her research is dedicated to the links between project marketing and project management; and Project Governance. She teaches project management, and research methods.
Videos
Laurence Lecoeuvre - Project marketing by the contractor
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