Leonard Lee

Education Qualifications

• Ph.D., Management (Marketing), Massachusetts Institute of Technology (MIT), 2006
• M.S., Computer Science, Stanford University, 1998
• B.Sc., Computer and Information Sciences, National University of Singapore (NUS), 1996

Research Interest

• Affect And Decision Making
• Shopping Behavior And Motivations
• Consumer Psychology

Academic Experience

• Associate Professor and Dean''s Chair, NUS Business School, 2014 - current
• Visiting Associate Professor, NUS Business School, 2014
• Associate Professor, Columbia Business School, 2010 - 2014
• Visiting Associate Professor, NUS Business School, 2011 - 2012
• Assistant Professor, Columbia Business School, 2006 - 2010

Corporate Experience

• Manager (Electronic Commerce), Infocomm Development Authority of Singapore (IDA), 1999 - 2000
• Senior Officer (Internationalization Office), National Computer Board (NCB), 1998 - 1999

Membership & Professional Activities

• Associate Editor, Journal of Consumer Research (JCR), June 2015 – present
• Area Editor, International Journal of Research in Marketing (IJRM), May 2014 – December 2015
• Editorial Review Board, Journal of Consumer Psychology (JCP), February 2016 - present
• Editorial Review Board, Journal of Retailing, January 2015 – present
• Editorial Review Board, Customer Needs and Solutions, January 2014 – present
• Editorial Review Board, International Journal of Research in Marketing (IJRM), January 2013 – present
• Editorial Review Board, Journal of Consumer Research (JCR), July 2012 – present
• Editorial Review Board, Frontiers in Emotion Science, January 2012 – June 2015
• Advisory Panel, Society for Consumer Psychology (SCP), December 2015 - present
• Associate Editor, American Marketing Association (AMA) Winter Conference, Orlando, 2017
• Associate Editor, Association for Consumer Research (ACR) Annual Conference, Berlin, 2016
• Working Paper Track Co-Chair, Association for Consumer Research (ACR) Annual Conference, Chicago, October 2013
• Conference Co-Chair, Advertising and Consumer Psychology (ACP), Singapore, December 2012

Societal Impact

* This site has links to other websites as a convenience to our users. When you follow a link to one of these sites, we do not warrant the accuracy, reliability or timeliness of any information published by these external sites, nor endorses any content, viewpoints, products, or services linked from these systems. Links may become invalid, may expire, or may become misdirected at any time.*

Think Business, Bizblogs - Love at first sight? Understanding how we judge beauty, 7 March 2016 - All shopped out? How price promotion affects enjoyment, 15 December 2015 - Brands and the value of sport sponsorhip, 18 June 2015