Leonard Lee
Professor at NUS Institute of Systems Science
Biography
NUS Institute of Systems Science
Education Qualifications
- Ph.D., Management (Marketing), Massachusetts Institute of Technology (MIT), 2006
- M.S., Computer Science, Stanford University, 1998
- B.Sc., Computer and Information Sciences, National University of Singapore (NUS), 1996
Research Interest
- Affect And Decision Making
- Shopping Behavior And Motivations
- Consumer Psychology
Academic Experience
- Associate Professor and Dean''s Chair, NUS Business School, 2014 - current
- Visiting Associate Professor, NUS Business School, 2014
- Associate Professor, Columbia Business School, 2010 - 2014
- Visiting Associate Professor, NUS Business School, 2011 - 2012
- Assistant Professor, Columbia Business School, 2006 - 2010
Corporate Experience
- Manager (Electronic Commerce), Infocomm Development Authority of Singapore (IDA), 1999 - 2000
- Senior Officer (Internationalization Office), National Computer Board (NCB), 1998 - 1999
Membership & Professional Activities
- Associate Editor, Journal of Consumer Research (JCR), June 2015 – present
- Area Editor, International Journal of Research in Marketing (IJRM), May 2014 – December 2015
- Editorial Review Board, Journal of Consumer Psychology (JCP), February 2016 - present
- Editorial Review Board, Journal of Retailing, January 2015 – present
- Editorial Review Board, Customer Needs and Solutions, January 2014 – present
- Editorial Review Board, International Journal of Research in Marketing (IJRM), January 2013 – present
- Editorial Review Board, Journal of Consumer Research (JCR), July 2012 – present
- Editorial Review Board, Frontiers in Emotion Science, January 2012 – June 2015
- Advisory Panel, Society for Consumer Psychology (SCP), December 2015 - present
- Associate Editor, American Marketing Association (AMA) Winter Conference, Orlando, 2017
- Associate Editor, Association for Consumer Research (ACR) Annual Conference, Berlin, 2016
- Working Paper Track Co-Chair, Association for Consumer Research (ACR) Annual Conference, Chicago, October 2013
- Conference Co-Chair, Advertising and Consumer Psychology (ACP), Singapore, December 2012
Societal Impact
* This site has links to other websites as a convenience to our users. When you follow a link to one of these sites, we do not warrant the accuracy, reliability or timeliness of any information published by these external sites, nor endorses any content, viewpoints, products, or services linked from these systems. Links may become invalid, may expire, or may become misdirected at any time.*
Think Business, Bizblogs - Love at first sight? Understanding how we judge beauty, 7 March 2016 - All shopped out? How price promotion affects enjoyment, 15 December 2015 - Brands and the value of sport sponsorhip, 18 June 2015
Read about executive education
Other experts
Adela Gondek
Adela J. Gondek is a Lecturer in Discipline in the Department of Ecology, Evolution and Environmental Biology, at the Graduate School of Arts and Sciences at Columbia University. A political scientist with specialization in the field of political philosophy, she teaches ethics for public leaders...
Jeffrey Cannon
After 9 years as an adjunct lecturer at the IU School of Journalism teaching a dozen different core courses, I proudly moved across campus to join the faculty at the Kelley School of Business, one of IU's proudest and most prestigious schools. I teach C204 Business Communications, a required cour...
Amanda Dietz
Mandy Dietz is an expert at integrating BPM, Project Management and Business Analysis.
Looking for an expert?
Contact us and we'll find the best option for you.