Leslie Fine

Education

• PhD, University of Tennessee
• MS, Louisiana State University
• BA, Louisiana State University

Courses

BUSML 4203 Marketing Strategy

This case course focuses on strategic planning examining how environmental factors affect longterm marketing strategies, how firms adapt to opportunities and threats in dynamic environments and how to assess development of competitive advantages. Prereq: 4201 (750), 4202 (758), and BusMHR 2292 (BusAdm 499.01), or equiv. Not open to students with credit for 752.

BUSML 4204 Marketing Projects

In this advanced marketing course students will act as a consulting team and work with a client firm on a marketing problem, produce a report and present their work. Prereq: 4201 (750), 4202 (758), and BusMHR 2292 (BusAdm 499.01), or equiv; or enrollment in regional campus General Business Program.

BUSML 4222 Services Marketing

Examines customer touch point analysis, brand consistency and integrating customer information across the organization. Issues addressed: understanding service failure and recovery, management of service employees and the establishment of a service culture. Prereq: 4201 (750), 4202 (758), and BusMHR 2292 (BusAdm 499.01), or equiv. Not open to students with credit for 760.

BUSML 7205 Services Marketing

Focus on equipping students to become more effective leaders of service organizations as well as more enlightened customers of service firms. Prereq: MBA 6252 (840).

Companies

• Associate Professor Fisher College of Business, The Ohio State University (1991)