Leta Beard

Senior Lecturer at Foster School of Business

Biography

Foster School of Business

Education

  • MBA University of Washington (1980)
  • BA University of Washington (1978)

Academic Expertise

  • global business
  • international marketing
  • marketing management
  • marketing strategy
  • sales

Industries

  • Retail & Wholesale
  • Telecommunications

Positions Held

  • At University of Washington since 1995
  • University of Washington Professional and Continuing Education, 1987, 2002-present
  • Communications Network Systems Consultant, 1992-1995
  • Regional Marketing Manager, Western Electric/AT&T Network Systems (Lucent Technologies), 1987-1992
  • Marketing Systems Consultant, Small Business Applications Planner Western Electric, 1980-1987

Honors and Awards

  • UW Distinguished Teaching Award, 2015
  • Ron Crockett Award for Excellence in Undergraduate Teaching 2015
  • UW AMA Lifetime Achievement Award 2015
  • UW IFC/Panhellenic Faculty of the Year Award, 2014
  • Faculty Partner of the Year – Foster Career Services, 2014
  • Marketing Faculty of the Quarter Winter, 2014
  • Faculty Advisor of the year (UW American Marketing Association), 2014
  • Marketing and International Business Faculty of the Year, 2013
  • Marketing Professor of the Quarter Winter, 2011, 2012
  • UW IFC/Panhellenic Faculty Member of the Year Award, 2011
  • Alpha Kappa Psi (Business Fraternity) Professor of the Quarter Fall, 2010
  • Wells Fargo Faculty Award for Undergraduate Teaching, 2010
  • Marketing Professor of the Year, 2010
  • IFC/Panhellenic Faculty of the Year Award, 2010
  • Marketing Professor of the Quarter Fall, 2007, 2008, 2009
  • UW Distinguished Contribution to Lifelong Learning Award, 2009
  • UW Greek Outstanding Faculty Award, 2009
  • Panhellenic Excellence in Teaching Award, 2008
  • Wells Fargo Faculty Award for Undergraduate Teaching, 2007
  • Marketing Professor of the Year, 2006
  • Marketing Professor of the Quarter Winter, 2006
  • Twice Nominated for UW Overall Best Professor
  • AT&T "Passion for Winning" National Award
  • Western Electric National Gold Award (One of twelve in the U.S.), Regional Silver Award

Academic Service

  • Undergraduate Women in Business Faculty Advisor, UW American Marketing Association Faculty Advisor
  • Study Abroad Faculty Director – Ireland (8 years), Rome, Argentina, Puerto Rico
  • International Business and Marketing Case Competition Coach – Denmark, Singapore, New Zealand, Hong Kong, Portugal, Montreal and Vancouver Canada,

Courses Taught

Read about executive education

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