LI Jiangyu

Education

• 1996-1999 Ph.D. in Institute of Psychology Chinese Academy of Sciences
• 1991-1994 Master in Beijing Normal University
• 1987-1991 Bachelor in Beijing Normal University

Work Experience

• 1996-1996 Electronic Department, Beijing Normal University (BNU)
• 1999-2002 Electronic Commerce Research Center of MOFTEC
• 2002-current Economic and Business Administration College of BNU

Research Interests

• E-commerce Model
• Web User Behavior and Internet Marketing
• Engineering Psychology

Courses Taught

• E-commerce introduction (Undergraduate)
• Internet Marketing (Undergraduate)
• Project Management (Undergraduate)
• e-Marketing Research (Undergraduate)
• Psychometrics (Postgraduate)
• e-Commerce (MBA)

Professional Societies/Activities

• Commissioner of Teaching Guidance Committee at Internet Education College of BNU
• Senior Expert of China E-Commerce Association
• Research Follow, Lottery Research Center of BNU
• Research Follow, Shandong Lottery Research Institute

Social Service/Work

• Special Planning Consultant for National College e-Commerce Innovation Application Contest

Research Projects

• “Talent Ability Standard Research Of E-Commerce” By China E-Commerce Association In 2006, Moderator
• “Credit Standard And Evaluation Method Research Of E-Commerce” By China E-Commerce Association In 2005, Moderator
• “Design And Development Of E-Commerce Contest For National College Students ” Organized By China E-Commerce Association In 2004, Moderator
• “Strategic Partnership Project On Software Talents” Between BNU And IBM, 2003-? Project Coordinator
• Project With IBM, Trust Model Research Of Web 2.0 Based On Psychology Theory By The Ministry Of Education In 2008, Participants
• Fine Course Of Case Study On IMB Modern Service Theory And Usage In 2008, Participants
• Basic Curriculums Design And Teaching Reform Program For Economic And Business Administration College, BNU In 2006, Participants
• Basic Curriculums Design And Teaching Reform Program For Undergraduates Of Economic And Business Administration Subject, BNU In 2006, Participants
• Basic Curriculums Design And Teaching Reform Program For Economy Subject, BNU In 2006, Participants
• Design Of National College E-Commerce Innovation Application Contest By China Internet Association In 2007, Moderator
• Experimental Teaching System Setting Up For Economic And Business Administration Subject In 2007, Participants
• OAI-E-Business Option Project By Oracle In 2008, Moderator

Honors and Awards

• 2008 Received “Excellent Teacher Of Guidance” From China Internet Association For National College E-Commerce Innovation Application Contest
• 2009 Received “Excellent Teacher Of Guidance” From China Internet Association For National College E-Commerce Innovation Application Contest
• 2010 Received “Excellent Teacher Of Guidance” From China Internet Association For National College E-Commerce Innovation Application Contest
• 2010 Received “Special Planning Award” From China Internet Association
• 2012 Received “Excellent Teacher Of Guidance In Essay” For MBA Students

Publications

Published Research Report

• An Innovative Marketing Model Based On AIDA: - A Case From E-Bank Campus-Marketing By China Construction Bank，IBusinese,V5.N3B,September,2013
• Zhang Xi, Li Xiaolin, Zhu Kai, Li Jiangyu, What Causes Frequencies Of Using E-Coupon In Fast Food Industry, Modern Commercial Industry, Vol. 17,2011
• Li Jiangyu，The Relation Research Of Depth And Width Research On VR Shopping Websites, Psychology Sciences，2.263-266, 2006 (CSSCI)
• Li Shuangshuang, Chen Yiwen, Li Jiangyu,，Determination Model Analysis Of Consumers’ Online Shopping, Journal Of Developments In Psychology, 3.294-299/24, 2006
• Li Jiangyu. Spatial Location Relations Among Objects：Virtual Reality Representation In Online Shopping Systems, Int. J. Electronic Business, 4.421-431, 2006
• Li Jiangy, Design Factors Of Online Shopping System From The Perspective Of Engineering Psychology, Journals On Communications, 1999，Vol 20，No 9(CSCI)
• Li Jiangyu, Psychological Analysis On Online Shopping Site Design In VR Environment, Chinese Journal Of Ergonomics, 1999, 5-4-18 (CSCI)
• Li Jiangyu. Shopping On-Line In Virtual Reality Representatives: The Relations Between Hierarchy Depth And Breadth， International Journal Of Psychology/Volume 39, Issue 5/6, October-December,2004，498-498
• Li Jiangyu, Curriculum Design For E-Business Subject In Universities , Journal Of Tianjing Normal University, Vol. 24-1 2004

Conference Papers/Presentations

• Learning Form “Selling”:An Innovative Marketing Model In E-Bank Targeting Mainly To University Students( CPCI-S、CPCI-SSH), Contemporary Innovation And Development In Management Science-ConferenceProceedings Of The 5th International Institute Of Statistics&Management Engineering Symposium，2012
• Jiangyu Li , Shaogang Zhang , Innovation Of Practice-Based Teaching Strategy In University Via Web, Proceedings Of 2010 Third International Conference On Education Technology And Training(Volume 1), (ISTP/EI)( Advances In Intelligent And Soft Computing,V133,P91-98)
• Li, Jiangyu; Zhang, Shaogang，Innovation Of Practice-Based Teaching Strategy In University Via Web ，International Conference On Frontiers In Computer Education (ICFCE 2011), 2011/12/1-2011/12/2, Pp 91-97, Macao, PEOPLES R CHINA, 2012. Conference Paper
  
• Li Jiangyu.Training Strategy Research Of MIS Commerical Application In Perspective Of Career Continuing Progression, Proceedings Of International Conference On Management And Service Science (MASS 2009) (EI)
• Li Jiangyu.Theoretical Study And Practice On Training Model Of Information Technology Competency For College Students, Proceedings Of 2009 4th International Conference On Computer Science & Education (EI)
• Zhu Yanchun, Liu Songbai, Li Jiangyu.　A Framework For Modeling And Evaluating E-Business Trust Using Fuzzy Cognitive Maps. 2008 International Conference On Service Science. Beijing, China, 2008（ISTP）
• Li Jiangyu. Issues And Attitudes Related To Online Trust In China: Empirical Findings From A Large Scale National Consumer Survey, SIXTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS 1-4 : 444-451, 2007(ISTP)
• Jing Li, Songbai Liu, Jiangyu Li.　Collaborative Memory: Managing Knowledge In Collaborative Commerce Context. The Sixth Wuhan International Conference On E-Business, May 26-27, 2007（ISTP）
• Li Jiangyu. User Acceptance: An Appraisal Model Research On E-Government Services, UESTC Press, PROCEEDINGS OF 2005 INTERNATIONAL CONFERENCE ON PUBLIC MINISTRATION，2005，508-515 (ISSHP)
• Li Jiangyu. Experimental Study On Effect Of Information Behavior By Media Representation Patterns Of E-Commerce System, International Academic Publishers/World Publishing Corporation/Volume I,110-113， Proceedings Of ICED2004 (ISTP)
• Li Jiangyu. Research On Issues Related To Virtual Reality Representation In Online Shopping System --Experimental Study On Spatial Location Relations Among Objects Based On Visual Attention Theory, The Chinese University Of Hong Kong, PROCEEDINGS OF The Fifth International Conference On Electronic Business(ICEB), 2005.200-201
• Li Jiangyu. Shopping-Online: The Effect Of Media Representation Patterns On Human Information Behavior, Selected Proceedings, The Second China And U.S. Advanced Workshop In Electronic Commerce 2004