LIEW Hui Min Cindy

Cindy Liew is a Service and User Experience Designer whose dream is to create human-centered designs that are meaningful and environmentally sustainable. She has been working in both in-house as well as agency and consultancy for 14 years, crafting user-centered digital experiences across different industries and geographies. She is excited to work with multi-disciplinary teams, explore new technologies and use design thinking to innovate and create a better future.

Education

National University of Singapore Hons(2nd upper), Industrial Design 2004 - 2008

National University of Singapore Hons(2nd upper), Industrial Design 2004 - 2008

*Strong professional skilled in: *

• Leading teams in delivering digital product design and service design. • Client and senior stakeholder management • Mentoring junior designers to deliver high-quality user experiences • Coaching organizations and clients to innovate with design thinking • Conducting UX Research (Primary and Secondary) • Defining digital strategy across all touchpoints to ensure consistency in experiences • Leading team to create a design system for rapid prototyping • User experience design across multiple touchpoints • Storytelling and conceptualization through storyboards, animation etc. • Wireframing • Interactive prototyping • User Testing • Project Management

*Industry Experience: *

• Financial • Automobile • Telecommunication • Networking Service • E-Commerce • Pharmaceutical • Fast Moving Consumer Goods