Lingyun Qiu

Dr. Lingyun Qiu is an associate professor of Department of Management Science and Information System at Guanghua School of Management, Peking University. His current research focuses on Electronic Commerce, Human-computer Interaction, Computer-mediated communication, Decision-support system, Avatar and anthropomorphic agent and Presence and shared virtual environment.

Dr. Qiu has published dozens of scholarly articles, which have appeared in publications both home and abroad, such as Journal of Management Information Systems, Journal of Association for Information Systems, Decision Support Systems, International Journal of Electronic Commerce, ACM Transaction on Computer-Human Interaction, China Journal of Information Systems, Journal of Marketing Science and so on.

Research Areas

• Electronic commerce and online consumer behavior
• Human-AI Interaction
• Digital transformation and IT strategy
• Human-computer interaction and decision support systems

Education Background

• 1998 Shanghai Jiaotong University Industrial Foreign Trade
  
• 1994 Shanghai Jiaotong University Industrial Foreign Trade
  
• 2006 The University of British Columbia Information Systems
• 2002 The University of British Columbia Information Systems

Career Experience

• 2012.8~present Associate Professor of Information Systems, Guanghua School of Management, Peking University, China
• 2006.3~2012.7 Assistant Professor of Information Systems, Guanghua School of Management, Peking University, China
• 1994.8~1999.3 Lecturer, School of Management, Shanghai Jiaotong University, China

Publications in International Journals:

• Benbasat, I., Dimoka, A., Pavlou, P., and Qiu, L., “The Role of Demographic Similarity in People's Decision to Interact with Online Anthropomorphic Recommendation Agents: Evidence from a functional Magnetic Resonance Imaging (fMRI) Study”, International Journal of Human-Computer Studies, Vol. 133, No.1, pp. 56-70, 2020.
• Ding, Y., and Qiu, L., “The Impact of Celebrity-Following Activities on Endorsement Effectiveness on Microblogging Platforms: A Parasocial Interaction Perspective”, Nankai Business Review International, Vol.8, No.2, p.158-173, 2017.
• Wang, W., Qiu, L., Kim, D., and Benbasat, I., “Effects of Rational and Social Appeals of Online Recommendation Agents on Cognition- and Affect-based Trust”, Decision Support Systems, Vol.86, pp 48-60, 2016.
• Pang, J., and Qiu, L., “Effect of Online Review Chunking on Product Attitude: The Moderating Role of Motivation to Think”, International Journal of Electronic Commerce, Vol.20, No.3, pp.355-383, 2016.
• Wang, W., Zhao, Y., Qiu, L., and Zhu, Y., "Effects of Emoticons on the Acceptance of Negative Feedback in Computer-Mediated Communication", Journal of the Association for Information Systems, Vol. 15, Iss. 8, Article 3, 2014. Available at:
• Qiu, L., Pang, J., and Lim, Kai H., “Effects of Conflicting Aggregated Rating on eWOM Review Credibility and Diagnosticity: The Moderating Role of Review Valence”, Decision Support Systems, Vol.54, No.1, pp.631-643, 2012.
• Song, D., Li, D. and Qiu, L., “The Relationship between CIO’s Presence in the Top Management Team and IT’s Contribution to Corporate Innovations: An Empirical Study,” Frontiers of Business Research in China, Vol. 4, No. 4, pp. 685-701, 2010.
• Qiu, L. and Benbasat, I., “A Study of Demographic Embodiments of Product Recommendation Agents in Electronic Commerce,” International Journal of Human-Computer Studies, Vol.68, No.10, pp.669-688, 2010.
• Qiu, L. and Benbasat, I., “Evaluating Anthropomorphic Product Recommendation Agents: A Social and Relational Perspective to Designing Information Systems,” Journal of Management Information Systems, Vol.25, No.4, pp.145-182, 2009.
• Qiu, L. and Li, D., “Applying TAM in B2C E-Commerce Research: An Extended Model,” Tsinghua Science & Technology, Vol.13, No.3, pp.237-243, 2008.
• Qiu, L. and Benbasat, I., “An Investigation into the Effects of Text-to-Speech Voice and 3D Avatars on the Perception of Presence and Flow of Live Help in Electronic Commerce,” ACM Transactions on Computer-Human Interaction, Vol.12, No.4, pp.329-355, 2005.
• Qiu, L. and Benbasat, I., “Online Consumer Trust and Live Help Interface: The Effects of Text-to-Speech Voice and 3D Avatars,” International Journal of Human-Computer Interaction, Vol.19, No.1, pp.75-94, 2005.

Conference Proceedings

• Cheng, Y., and Qiu, L., “Persuading Consumers into Buying E-books: The Mediating Role of Perceived Effort”, The Twenty-Second Pacific Asia Conference on Information Systems (PACIS 2018), Yokohama, Japan, 2018.
• Xiao, X., and Qiu, L., “Exploring Cross-National Differences in Online Review Topics between China and the United States”, The Twenty-Second Pacific Asia Conference on Information Systems (PACIS 2018), Yokohama, Japan, 2018.
• Liang, Y., and Qiu, L., “The Effect of Tangibility Cues on Purchase Intention for E-Books”, The Twenty First Pacific Asia Conference on Information Systems (PACIS 2017), Langkawi, Malaysia, 2017.
• Qiu, L., Wang, W., Pang, J., and Jiang, Z., “The Persuasive impact of Emoticons in Online Word-Of-Mouth Communication”, The Twentieth Pacific-Asia Conference on Information Systems (PACIS 2016), Chiayi, Taiwan, 2016.
• Qiu, L., and Pang, J., “Impact of Monetary Reward Program on Consumers' Online Product Reviews”, The 35th ISMS Marketing Science Conference, Istanbul, Turkey, 2013.
• Ding, Y., Qiu, L. and Li, D., “Celebrity-Following and Social Capital: A Study of User Behavior in Microblogging”, The Sixteenth Pacific-Asia Conference on Information Systems (PACIS 2012), Ho Chi Minh City, Vietnam, 2012.
• Qiu, L. and Wang, W., “The Effects of Message Order and Information Chunking on eWOM Persuasion”, The Fifteenth Pacific-Asia Conference on Information Systems (PACIS 2011), Brisbane, Australia, 2011.
• Dimoka, A., Pavlou, P., Benbasat, I. and Qiu, L., "Incorporating Social Presence in the Design of the Anthropomorphic Interface of Recommendation Agents: Insights from an fMRI Study", The International Conference on Information Systems (ICIS 2010), St. Louis, USA, 2010.
• Jiang, Z., Qiu, L., Yi, C., "An Investigation of the Effects of Website Aesthetics and Usability on Online Shoppers’ Purchase Intention", The Sixteenth Americas Conference on Information Systems (AMCIS 2010), Lima, Peru, 2010.
• Qiu, L. and Li, D., "Effects of Aggregate Rating on eWOM Acceptance: An Attribution Theory Perspective", The Fourteenth Pacific-Asia Conference on Information Systems (PACIS 2010), Taipei, Taiwan, 2010.
• Dimoka, A., Pavlou, P., Benbasat, I., Qiu, L., " Application of Neuroimaging Methods in IS Research: An fMRI Study of Online Recommendation Agents", The 2010 International Conference on Information Resources Management (Conf-IRM 2010), Mona, Jamaica, 2010.
• Cai, J., Qiu, L., Ren, F., "A Service Integration Model of Value Creation: A Study of Commercial Online Communities", The Fourteenth Americas Conference on Information Systems (AMCIS 2008), Toronto, Canada, 2008.
• Yin, D., Qiu, L., Dong, X., “Using Blogs to Enhance Management Education: An Empirical Study,” The Eleventh Pacific-Asia Conference on Information Systems (PACIS 2007), Auckland, New Zealand, 2007.
• Qiu, L., Jiang, Z. and Benbasat, I., “Real Experience in Your Virtual Store: Designing Presence in Online Shopping,” The Tenth Pacific-Asia Conference on Information Systems (PACIS 2006), Kuala Lumpur, Malaysia, 2006.
• Qiu, L. and Benbasat, I., “The Effects of Text-To-Speech Voice and 3D Avatars on Consumer Trust in the Design of Live Help Interface of Electronic Commerce,” The Tenth Americas Conference on Information Systems (AMCIS 2004), New York, USA, 2004.