Liu Jingyan

Jingyan Liu - Professor of Sun Yat-sen University, Doctoral Supervisor, Associate Dean of the School of Business, Senior Visiting Scholar of Cornell University, former APacCHRIE Board Member, China Representative, former Associate Editor of International Journal of Contemporary Hospitality Management, former Editorial Board Member of China Tourism Research, former Academic Board Member of Tourism Science, and former Deputy Director of Guangdong Tourism Management Education Supervisory Committee.

Her main teaching and research areas are sustainable tourism and ecological management, leadership and team management.

Professor Liu Jingyan got on the post of higher education in 1988, joined the School of Business, Sun Yat-sen University in 2000, and has been teaching for 21 years. She won the honor of "China's Top Ten Most Respected Business School Professors" in 2014, the honor of "Southern Guangdong Outstanding Teacher" in 2015, and was awarded the outstanding Communist Party member of Sun Yat-Sen University in 2017-2018. And she won the first prize of Guangdong Education and Teaching Achievement Award and second prize of the National Teaching Achievement Award in 2018, and the honor of "Baosteel Outstanding Teacher Award".

Education

• Ph.D. Sun Yat-Sen University (August 1998)
• M.S. South China Normal University (August 1988)
• B.S. Shanxi Normal University (July 1985)

Research Areas:

Sustainable Tourism and Ecological Management, Leadership and Team Management

Experience

Academic

• 2006-present Full tenured professor, Director of Department of Tourism and Hotel Management, Business School, SYSU
• 2000-2005 Associate professor of Business school, SYSU
• 1988-1995 Lecturer of Tourism and Environment school, Shanxi Normal University

Nonacademic

• 2000-present Member of Guangdong Ecological Society
• 1998-2000 Employed by the company and the Senior consultant of Directing projects such as ecotourism planning for enterprises

Oversea

• 02/2004-08/2004 Visiting Scholar Cornell University
• 06/2002-08/2002 Visiting Scholar Tulane University

Publications

Scholarly Books

1. Wang Jin-feng, Liu Jing-yan etc, Evolution and control of relationship between humans and environment, Science Press, 1995.
2. Liu Jingyan. The empirical investigation on the state of China Tourism Management Higher Education based on the third Perspective. 21st Century Tourism(Chapter 12). Science Press, 2006, pp. 325~329.

Edited and Translated Book

1. Zhu geren, Liu Jing-yan etc, Sustainable tourism standard of Green Globe 21. Science Press, 2006.
2. Zhang Jia-en, Liu Jing-yan, Theory and practice of ecotourism, South China University Technology Press, 2004.
3. Liu Jing-yan, Xu Song-jun etc, Tour guide course, Sun yat-sen University Press, 2001.

Refereed Journal Articles (Since 2006)

2013

1. Jingyan Liu, Hailin Qu, Danyu Huang, Gezhi Chen,Xiao yue,Xinyuan Zhao, Zhuida Liang. The role of social capital in encouraging residents' pro-environmental behaviors in community-based ecotourism. Tourism Management (online)
2. Haiyan Song（corresponding author），Jingyan Liu，Gezhi Chen. Tourism Value Chain Governance Review and Prospects. Journal of Travel Research,2013,vol(52)01，15-28

2012

1. Liu Jing-yan, Chen Gezhi. Relationships between government control, power balance and listed tourism companies’ performance, Tourism Science, 2012, 26(1): 37 - 51.
2. Liu Jing-yan, Chen Gezhi. Research on private capital invested nature reserve’s ecosystem service value chain, China Management Studies, 2012, 7(1): 35-51.

2011

1. Liu Jing-yan, Chen Gezhi, Xiao Yue. The moderating role of social capital on the relationship between ecotourism benefits and residents’ pro-environmental behavior. Tourism Tribune. 2011, 26(8): 80 - 86.

2010

1. Liu Jing-yan, Sun Nan.A systematic review and prospect on the study of national park，Tourism science. 2010,24(5)：72-81.

2009

1. Liu Jing-yan, Wang Hao. Study on the Impact of Experiences in Ecotourism Accommodations and Personal Involvement on Tourists’ Environmental Behavioral Intentions. Tourism Tribune. 82～88, 08, 2009.
2. Liu Jing-yan, Huang Xihua. 2009. An Analysis on the Factors Influencing Residents’ Feeling of and Participation to National Important Activities: 2010’s Asian Game as a Case. Academic Research, 05:97～102.

2008

1. Liu Jing-yan, Wei Yuchun, etc. A Case Study on Ecotourism Community Participation Model. Tourism Science. 59～64, 08, 2008.
2. Liu Jing-yan, Wei Yuchun, etc. A Case Study on the Model of “Tourist Enterprise dominant Community Participation” in Nanling National Forest Park. Tourism Tribune.80～86, 06, 2008.
3. Huang Li-ying, Liu Jing-yan, Study on the Elementary Theory of Hotel s Efficiency——From Reviewing Documents. Journal of Guilin Institute of Tourism. 03, 2008.
4. Huang Li-ying, Liu Jing-yan, Research of High-star Hotel Efficiency Using Data Envelopment Analysis, Journal of Beijing International Studies University. 06, 2008.

2007

1. Liu Jing-yan and Peng, C. Vertical Integration in Tourism: The Case of Beijing Capital Tourism Co., Ltd. China Tourism Research. 97～112, 03, 2007.
2. Liu Jing-yan. Reflections over Value Innovation of Budget Hotels in China with the Blue Ocean Strategy. Tourism Science.35～39, 02, 2007

2006

1. Liu Jing-yan, Wu Xiao-chun. An Empirical Study on Service Attribution of Package Tourism Product. Journal of Sun Yat-Sen University (Social Science Edition). 119～122, 04, 2006.
2. Liu Jing-yan. Viewing the Structure Relationship among Ecotourism Stakeholders from the Perspective of Systematology. Tourism Tribune.17～21, 05, 2006.
3. Liu Jing-yan. 2006. Study on tourism attractiveness of Nan’ao Island as a destination. Ecology and Environment，15(2)：371～376
4. Liu Jing-yan, Bruce Tracey, Yan Liang. A research on destination residents about tourism industry development recognition and impact sectors. Academic Research. 64～69，04，2006.
5. Liu Jingyan. The culture imprint of hotel development process in Guangdong province. China and Foreign Hotel. 47~51, 04, 2006.

Teaching (Since 2006)

• Travel Agent Management (undergraduate-2006)
• Ecotourism management (undergraduate-2006)
• Travel operator management (undergraduate-2010)
• Research on the Ecosystem Service Value (doctoral-2010)
• Leadership and Team Building (MBA/MPM-2010)
• Innovative Team Building and Leadership (MBA -2010)
• MICE Management (MPM -2010)
• Performance Management (graduate-2008 )

University Service (Since 2006)

• 2006-present Director of Department of Tourism and Hotel Management, Business School, SYSU
• 2000-present Vice Director of Hospitality management research center, SYSU
• Doctoral Advising & Dissertation Committee (since 2006)