Longxiu Tian
Assistant Professor of Marketing at Kenan-Flagler Business School
Schools
- Kenan-Flagler Business School
Links
Biography
Kenan-Flagler Business School
Longxiu Tian studies how consumers respond to marketing activities, particularly when making choices in uncertain environments, to better inform firms’ actions for customer relationship management.
To address these research problems in contemporary CRM contexts and data sources, he develops and applies methods for scalable statistical inference including Bayesian nonparametrics and deep learning for marketing response models, as well as computational techniques including Hamiltonian Monte Carlo, stochastic variational inference and data fusion.
Through his research, he has worked with companies in the areas of consumer credit scoring, online matchmaking and subscription services.
Dr. Tian’s teaching interests include customer relationship management, customer-base analysis and applied econometrics, both at the undergraduate and MBA levels.
Among his previous professional experiences, he was a quantitative researcher in asset management and a research analyst at the Peterson Institute for International Economics.
He received his PhD in marketing and scientific computing from the University of Michigan, his MFin from the MIT Sloan School of Management, and his BA in economics and MS in information systems from Northwestern University.
RESEARCH INTERESTS
Substantive: CRM, pricing, consumer credit, A/B testing, privacy
Methodological: Bayesian econometrics and nonparametrics, causal inference, experimental design, scalable computation and inference
Education
- Doctor of Philosophy - PhD University of Michigan - Stephen M. Ross School of Business (2013 — 2019)
- Master in Finance Massachusetts Institute of Technology - Sloan School of Management (2011 — 2012)
- Bachelor of Arts - BA Northwestern University (2004 — 2008)
Read about executive education
Other experts
Popular Courses
The Positive Leader: Deep Change and Organizational Transformation
Stephen M. Ross School of Business
Ann Arbor, Michigan, United States
Jun 23
Private Equity: Investing and Creating Value
The Wharton School
Philadelphia, Pennsylvania, United States
Sep 8
Leading People and Teams
ESMT
Berlin, Germany
May 28
Leading Digital Transformation
ESMT
Berlin, Germany
May 28
The Manchester Leadership Development Programme
Alliance Manchester Business School
Manchester, United Kingdom
Jul 1
Leading Strategic Growth and Change
Columbia Business School
New York, New York, United States
Jun 10
Looking for an expert?
Contact us and we'll find the best option for you.