Lorenz Beringer

Lorenz Beringer is a social media and digital expert and has been working professionally and scientifically in this field since 2008.

From 2010 to 2014 he worked as Head of Social Media and CRM at FC Bayern Munich. During this time, he was responsible for building a worldwide social media fan base with a total of 23 million participants.

In June 2014, he founded LOBECO GmbH with a focus on social media and digital strategies and, as managing director, he is responsible for the achievement of services with meanwhile more than 70 employees from the locations Munich, Shanghai and Zurich for customers such as FC Bayern Munich, Bayer 04 Leverkusen, BWM, CSU, Paulaner and HypoVereinsbank.

[Courses and focus]

At MBS:  Lecturer for Media, Multimedia & E-Commerce

Programs:  Master Sports Business and Communication

Topics of expertise:  Consulting, Digital, Change Management, Sport, Sponsoring

Publications

Lorenz Beringer (2013): Stern des Südens – Fußballverein oder weltweites Entertainment. Der Public Value des FC Bayern München, In: Organisationsentwicklung 04/2013