Lorenzo Cappannari

Passionate about computer science since childhood, after classical studies and an honors degree in business administration, he began a career in marketing and sales at multinational companies.

After a long international experience in Luxottica, at the end of 2015 he leaves the world of large companies and decides to found with two other partners AnotheReality , a company of which he is now CEO, specialized in virtual transformation consulting and in the development of virtual worlds.

He is also a popularizer, TEDx speaker, professor at the Marangoni Institute, and SDA Bocconi collaborator.

Education

• Stage Scuola Superiore Guglielmo Reiss Romoli (2001 — 2001)
• Degree ISPI (2004.11 — 2005.06)
• Liceo Classico Campana

Companies

• Professor of Innovation Culture & Emerging Technologies Istituto Marangoni (2021)
• Collaborator - Lecturer on Virtual Transformation SDA Bocconi (2019)
• CEO & Co-Founder AnotheReality (2016)
• General Manager Ray-Ban - Mexico & Hispanic Latin America Luxottica (2014 — 2015)
• International Key Account Manager Luxottica (2011 — 2013)
• Key Account Manager Luxottica (2010 — 2011)
• Trade Marketing Manager Emerging Countries (Asia Pacific, MENA, Russia, Latin America) Luxottica (2008 — 2010)
• Marketing Manager Italy Arena Water Instinct (2006 — 2008)
• Marketing Manager Italy - Free Standing Indesit Company (2004 — 2006)

Skills

• Leadership
• Public Speaking
• Business Development

Other

Sales Management, Marketing Management, Software Development, Management, Marketing, Business-to-Business (B2B), Brand Management, Key Account Management, International Business, International Sales, Marketing Strategy