Lucas Stich

RESEARCH INTERESTS

• Electronic Commerce
• Digital Platforms
• Pricing and Auctions
• Business Analytics and Data Science
• Crowdsourcing Markets and Crowd Intelligence
• Behavioral and Experimental Economics

TEACHING

Bachelor

• Electronic Commerce
• Wirtschaftsinformatik
• Digitale Unternehmung
• Bachelorseminare

Master

• New Products: From Ideas to Markets
• Seminar "Data Analytics"
• Electronic Commerce (ETD)
• Project Courses “Electronic Commerce”
• Electronic Markets

Education

• Master of Science (M.Sc.) Katholische Universität Eichstätt-Ingolstadt (2010 — 2013)
• Master of Science (M.Sc.) University of Nottingham (2011 — 2012)
• Bachelor of Science (B.Sc.) Johann Wolfgang Goethe-Universität Frankfurt am Main (2007 — 2010)

Companies

• Assistant Professor Ludwig-Maximilians Universität München (2017)
• Visiting Scholar UCLA Anderson School of Management (2019 — 2019)
• Research and Teaching Assistant Ludwig-Maximilians Universität München (2013 — 2017)
• Visiting Scholar Alberta School of Business, University of Alberta (2016 — 2016)
• Intern Horváth & Partners Management Consultants (2010 — 2010)
• Intern BearingPoint (2008 — 2008)
• Intern Mindshare (2007 — 2007)

Books

• Stich, Lucas (2017): Buyer Behavior in Customer-Driven Pricing Mechanisms

Articles in Refereed Journals (International)

Dowling, Katharina; Stich, Lucas; Spann, Martin (2021): An Experimental Analysis of Overconfidence in Tariff Choice
Published in: Review of Managerial Science, 15(8), 2275-2297.

Dowling, Katharina; Guhl, Daniel; Klapper, Daniel; Spann, Martin; Stich, Lucas; Yegoryan, Narine (2020): Behavioral Biases in Marketing
Published in: Journal of the Academy of Marketing Science, 48(3), 449-477.

Rußell, Robert; Berger, Benedikt; Stich, Lucas; Hess, Thomas; Spann, Martin (2020): Monetizing Online Content: Digital Paywall Design and Configuration
Published in: Business & Information Systems Engineering, 62(3), 253-260.

Krämer, Florentin; Schmidt, Klaus M.; Spann, Martin; Stich, Lucas (2017): Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price?
Published in: Journal of Economic Behavior & Organization, 136, 125-140.

Spann, Martin; Stich, Lucas; Schmidt, Klaus M. (2017): Pay What You Want as a Pricing Model for Open Access Publishing?
Published in: Communications of the ACM, 60(11), 29-31.

Stich, Lucas; Golla, Gerald; Nanopoulos, Alexandros (2014): Modelling the Spread of Negative Word of Mouth in Online Social Networks
Published in: Journal of Decision Systems, 23(2), 203-221.