Łucja Gdala

She is an expert in e-commerce sales and digital marketing, and also a lecturer at Kozminski University. She teaches on three post-graduate faculties, including online trade, digital marketing, and digital transformation.

Her primary focus is to support marketers in developing digital strategies, performance marketing, and online sales. She keeps up-to-date with the latest tools and technologies that are suitable for e-businesses of various sizes by executing sales-orientated digital campaigns. She works every day with a range of martech stacks, including Data Management Platforms (DMP), Customer Marketing Platforms (CDP), marketing automation and product recommendation tools, online sales tracking, and TV-to-WEB sales attribution. Her top interests include personalization, loyalty programs, partnerships programs, automation, and data management strategies.

Currently, she is helping companies increase the effectiveness of their online marketing and sales activities by changing processes, developing digital teams, and optimizing their technology stacks. She is working on several ongoing projects, such as boosting online sales and e-commerce team leadership for DUKA.com, MilooHome.pl, and Rikoland.pl. She is also working on marketing automation and data management projects for InPost, Porowneo.pl, and DUKA. Furthermore, she conducts e-commerce workshops for CPG producers, including Danone, Asahi (Kompania Piwowarska), and Edgewell (Wilkinson).