Luis Baptista
Adjunct Professor & Research, Marketing at IE Business School
Biography
IE Business School
More than 25 years developing and implementing successful brand & marketing strategies for global companies of all sizes both in B2B and B2C, that resulted in significant improvements in business results. Industries include chemical, education, electronics, financial services, FMCG, hospitality, health care, leisure and entertainment, oil & gas, paper & packaging, pharmaceutical, real estate, retail, telecommunications, technology, and tourism, among others.
Luis is an expert at understanding customers and translating their needs into sales by developing new markets or new products & services; rationalizing portfolios and to focus on those with greatest potential; developing a commercial mindset within everyone in the organization; focusing on creating seamless customized experiences.
He has been a guest lecturer on multiple conferences including Disruptors Day and Spain Brand’s Annual Conference. Luis is currently studying neuroscience, data science and AI to understand what truly motivates customers to make purchase decisions at each moment of their lives with the ultimate objective of being able to create customized experiences that delight always and everywhere.
Luis is also a passionate traveler, having visited over 100 countries. As a hobby, he organizes authentic trips for families to unique destinations.
CORPORATE EXPERIENCE
- Chief Strategy Advisor, MPC, Spain, 2015 – present
- Partner, Galleon Blue, Europe, 2008 – present
- Senior Manager, Prophet, Spain, 2007 – 2008
- Manager, BBDO Consulting (now Batten & Company), Spain, 2005 – 2006
- Founder and General Manager, EFF (Cinnabon), Spain, 2003 – 2005
- General Manager, Grupo Mistral (Chicco), Venezuela, 2002 – 2003
- Partner, Urbana, Venezuela, 1996 – 2001
- Consultant, AT&T, USA, 1995
- Business Development Manager and Marketing Director, Urbana, Venezuela, 1993 – 1994
- ABM / BA, P&G, Venezuela, 1989 – 1993
ACADEMIC EXPERIENCE
- Adjunct Professor Brand & Product Management, IE Business School, Spain, 2011-present
- Corporate Marketing program delivery team, EMM, global, 2014 – present
ACADEMIC BACKGROUND
- MBA in Business Administration, Kellogg School of Management (Northwestern University), USA, 1994 – 1996
- BS (Civil Engineering) – Universidad Metropolitana, Venezuela, 1984–1989
Read about executive education
Other experts
Popular Courses
Private Equity: Investing and Creating Value
The Wharton School
Philadelphia, Pennsylvania, United States
Feb 2, 2025
Leading People and Teams
ESMT
Berlin, Germany
Nov 19
The Positive Leader: Deep Change and Organizational Transformation
Stephen M. Ross School of Business
Ann Arbor, Michigan, United States
Sep 29
Looking for an expert?
Contact us and we'll find the best option for you.