Luz C. Gonzalez

Luz Gonzalez, also known as the Queen of High Ticket Branding, is a Premier Online Business Strategy Expert, International Speaker, Co-CEO and Co-Founder of IndustryIkon.com, and works with service-based small business owners and experts (coaches/ consultants/authors/speakers) to convert their online presence to a client attraction machine. ​

Luz has a B.A. and J.D. from U.C. Berkeley, over a decade of experience with online branding strategy having presented around the US on the topic, was an International Human Rights Lawyer, has spoken at well-established institutions such as McKinsey & Company, UC Berkeley, Stanford, etc., led online branding strategy for over 4 years with companies in Silicon Valley. Luz has a unique take on high ticket branding & marketing incorporating behavioral economics, neuroscience, and evidence-based strategies. Luz brings the science and art into high ticket branding in a way that branding has never been seen before.

Education

• Doctor of Law (J.D.) University of California, Berkeley - School of Law (2010 — 2013)
• American University of Paris (2006 — 2007)
• Bachelor of Arts (B.A.) University of California, Berkeley (2004 — 2007)