Macrina Busato

Designer, educator and researcher in wide design fields, with a strong background in anthropology and creativity. As Sociocultural anthropologist, I enjoy research, discovering and observing social patterns and practices across different cultural contexts. This approach helps me develop unique product and design strategies by identifying opportunities and co-designing extraordinary products, services and experiences to grow business and brands. Understanding the behaviour of the customers, their needs and motivations is a clue of my approach. I have been working since 1999 planning and organizing people, infrastructure, communication and material components of service in order to improve its quality and the interaction between the service provider and customers.

I enjoy developing design workshops, university talks and teaching hands-on crafts workshops with multimedia, new technologies or traditional techniques and tools. I develop product concepts and strategic design for brands, and license and sell commercial work for surface design, accepting special commissions for editorial, graphic design, corporate and advertising clients.

My experience spans diverse industries including luxury, stationery, art, contract architecture, games, books, fabric, toys, advertising campaigns, TV commercials, ornaments, magazine illustrations, children’s books, medical, wall art, posters, museum exhibitions, NGOs, etc.I work as a brand strategist and trend consultant experienced in trend forecasting, human-centric research for new product and brand development. Clients and works include Hermés Salier; MaxMara; TeNeues; Windham Fabrics, Prima, Flow Magazine, Selvedge, Homes and Gardens, Cottages & Gardens, Ek Success, 3M Scotch, K & Company, Perseus Books, Target, the Guilder, ZEIX BOOKS, Print & Pattern, Index Books, Condé Nast, Madison Park Group, AG, Rossi Paper, Calypso, Museo Thyssen -Bornemisza, Food and Wine Magazine, Target, LVHM Group, Santa Barbara, Hobby Looby, etc. Lilla Rogers Studio was my Illustration agency until 2018. I help young designers, artists and creative entrepreneurs to develop and grow their brands with authentic sustainability goals in mind. I collaborate to build sustainable brands: SegundasVidas; Mercado del 13; Dale una Vuelta; Conteson, etc. I collaborate with NGOs and social and sustainability non-profits to design and facilitate workshops and experiences that enhance group collaboration and learning skills