Manish Gangwar

Manish Gangwar is a faculty at the Indian School of Business. He currently serves as an executive director of the Institute of Data Science and Advanced Management Programme in Business Analytics at ISB. Professor Gangwar holds a Ph.D. in Management Science from the University of Texas at Dallas. He has an MS from the University of Kentucky, BE from the Indian Institute of Technology, Roorkee, and years of industry experience. His research explores pricing, marketing, and product line issues using game theory, machine learning, and econometrics. He has developed many conceptual frameworks for pricing fast-moving consumer goods, product line pricing, and subscription model for "X as a Service" XaaS business. His empirical and theory work looks at consumers' store choice decisions, safety incentive programs, celebrity advertising, nonlinear pricing, omnichannel strategies, big data, and AI in marketing. His research articles have been published in leading academic journals, books chapters, and popular media. He serves on editorial review boards of many journals. He served as Associate Dean Research and RCI management at ISB and is recognized as one of India's most prominent data science academicians and leading academic data leaders globally.

Education

• Ph D, The University of Texas at Dallas, 2009
• BE, IIT Roorkee, 1994

Experience

Academic

• 2018 - Present: Associate Professor, Indian School of Business
• 2009 - 2018: Assistant Professor, Indian School of Business
• 2012 - 2012: Visiting Lecturer, University of California, Davis

Professional

• 2019 - Present: Executive Director, ISB Institute of Data Science
• 2020 - 2021: Associate Dean - Research and RCI Management, Indian School of Business

Published Papers

• Timoumi, Ahmed.,Gangwar, Manish.,Mantrala, Murali. (forthcoming) "Cross-Channel Effects of Omnichannel Retail Marketing Strategies", Journal of Retailing
• Gangwar, Manish.,Kaplan, Andreas.,Kopalle, Praveen.,Reinartz, Werner. (forthcoming) "Examining Artificial Intelligence (AI) Technologies in Marketing Via a Global Lens: Current Trends and Future Research Opportunities", IJRM
• Gangwar, Manish.,Kumar, Nanda.,Rao, Ram. (2021) "Pricing Under Dynamic Competition When Loyal Consumers Stockpile", Marketing Science
• Gangwar, Manish.,Mantrala, Murali. (2019) "India’s Omnichannel Retail Promise", ISBInsights
• Gangwar, Manish. (2019) "Polygamy and Groceries: Understanding Consumer Behaviour", ISBInsights
• Voleti, Sudhir.,Gangwar, Manish. (2019) "Category Management: The Art of Allocating Shelf Space", ISBInsights
• Winterich, Karen.,Gangwar, Manish.,Grewal, Rajdeep. (2018) "When Celebrities Count: Power Distance and Celebrity Endorsements", Journal of Marketing
• Bhargava, Hemant.,Gangwar, Manish. (2018) "As A Service (XaaS) Pricing: On the Optimality of Three-Part Tariff Plans - When Does Free Allowance Matter?", Operations Research
• Zhang, Qin.,Gangwar, Manish.,Seetharaman, P. (2017) "Polygamous Store Loyalty: An Empirical Investigation", Journal of Retailing
• Voleti, Sudhir.,Gangwar, Manish.,Kopalle, Praveen. (2017) "Why the Dynamics of Competition Matter for Category Profitability", Journal of Marketing
• Eric T Bradlow.,Gangwar, Manish.,Kopalle, Praveen.,Voleti, Sudhir. (2017) "The role of big data and predictive analytics in retailing", Journal of Retailing , 93 (1), 79-95
• Bhargava, Hemant.,Gangwar, Manish. (2017) "As A Service (XaaS) Pricing Strategy for Service Start-ups: How to Employ Access and Usage Fee?", ISBInsights
• Gangwar, Manish. (2016) "Celebrity Endorsements: An Issue in India Because of Higher Power Distance", ISBInsights
• Gangwar, Manish.,Kumar, Nanda.,Rao, Ram. (2013) "Consumer Stockpiling and Competitive Promotional Strategies", Marketing Science
• Gangwar, Manish.,Goodrum, Paul. (2005) "The Effect of Time on Safety Incentive Programs in Construction", Journal of Construction Management and Economics
• Goodrum, Paul.,Gangwar, Manish. (2004) "Safety Incentives: A Study of their Effectiveness in Construction", Journal of Professional Safety: ASSE Foundation Research , 24-34
• Goodrum, Paul.,Gangwar, Manish. (2004) "The Relationship between Changes in Equipment Technology and Wages in the US Construction Industry", Journal of Construction Management and Economics

Books and Monographs

• Gangwar, Manish.,Rao, Vithala. (2021) "Pricing Strategies: The Routledge Companion to Strategic Marketing",