Manisha Bachheti
, at CBS Executive
Schools
- CBS Executive
Links
Biography
CBS Executive
Presentation
Primary Research Areas
- Consumer Behavior
- International Marketing in Emerging economies
- Consciousness and Innovation
- CRM practices in pharmaceutical Industry
Courses
- Branding (Co-ordination and teaching)
- International Business and Economic Development (Teaching data analysis using quantitative techniques)
Supervision
- Supervision of Master’s and Bachelor’s thesis
- Internal examiner at CBS
Selected publications
- Jeffrey G Blodgett, Aysen Bakir, Alok Saklani, Manisha Bachheti, Shilpa Bhaskar / “ Customer Complaint Behavior: An Examination of Cultural vs. Situational Factors”
Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior. 2015, Vol. 28, p61-74. 14p.
- Manisha Bachheti, Alok Saklani/“What affects Customer Loyalty; trust, rewards, or relationship”.
International conference proceedings in Academy of Marketing (AM) conference in Cardiff, U.K. in July 2013.
- Manisha Bachheti, Alok Saklani / “Impact of Relationships on Doctors’ Prescription Behaviour”
International conference Proceedings of IIM Lucknow, India, International Conference on Marketing on shaping the future of research in Marketing Economies: Looking Ahead (2012)
Presentation
Primary Research Areas
- Consumer Behavior
- International Marketing in Emerging economies
- Consciousness and Innovation
- CRM practices in pharmaceutical Industry
**# Courses
**
- Branding (Co-ordination and teaching)
- International Business and Economic Development (Teaching data analysis using quantitative techniques)
Supervision
- Supervision of Master’s and Bachelor’s thesis
- Internal examiner at CBS
Selected publications
- Jeffrey G Blodgett, Aysen Bakir, Alok Saklani, Manisha Bachheti, Shilpa Bhaskar / “ Customer Complaint Behavior: An Examination of Cultural vs. Situational Factors”
Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior. 2015, Vol. 28, p61-74. 14p.
- Manisha Bachheti, Alok Saklani/“What affects Customer Loyalty; trust, rewards, or relationship”.
International conference proceedings in Academy of Marketing (AM) conference in Cardiff, U.K. in July 2013.
- Manisha Bachheti, Alok Saklani / “Impact of Relationships on Doctors’ Prescription Behaviour”
International conference Proceedings of IIM Lucknow, India, International Conference on Marketing on shaping the future of research in Marketing Economies: Looking Ahead (2012)
Presentation
Primary Research Areas
- Consumer Behavior
- International Marketing in Emerging economies
- Consciousness and Innovation
- CRM practices in pharmaceutical Industry
Courses
- Branding (Co-ordination and teaching)
- International Business and Economic Development (Teaching data analysis using quantitative techniques)
**# Supervision
**
- Supervision of Master’s and Bachelor’s thesis
- Internal examiner at CBS
Selected publications
- Jeffrey G Blodgett, Aysen Bakir, Alok Saklani, Manisha Bachheti, Shilpa Bhaskar / “ Customer Complaint Behavior: An Examination of Cultural vs. Situational Factors”
Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior. 2015, Vol. 28, p61-74. 14p.
- Manisha Bachheti, Alok Saklani/“What affects Customer Loyalty; trust, rewards, or relationship”.
International conference proceedings in Academy of Marketing (AM) conference in Cardiff, U.K. in July 2013.
- Manisha Bachheti, Alok Saklani / “Impact of Relationships on Doctors’ Prescription Behaviour”
International conference Proceedings of IIM Lucknow, India, International Conference on Marketing on shaping the future of research in Marketing Economies: Looking Ahead (2012)
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