Margot Racat

Speciality : Marketing

Expertise : Evolution of purchasing environments, digital marketing, luxury marketing

Bio

Margot Racat , Ph.D, is Assistant Professor of Marketing at EDHEC Business School. She holds a PhD in Marketing from the University of Lyon. Her current research interests are mainly about the senses and their influences in marketing (e.g. mediated environments) and management contexts (e.g. decision making in extreme organizational contexts). She has acquired expertise on the understanding of the evolution of purchasing environments and its impact on consumer behaviour. She is also interested into topics such as luxury consumption from a cultural lens and into the phenomena of influence within the internet sphere (e.g. digital influencers). Her previous professional experiences acquired through her education helped her to get closer to managerial concerns and to better understand their difficulties encountered along the way

Main academic publications

Revue Française de Gestion (2016), Revue Française du Marketing (2014)