Maria Rojas
Associate Professor of E-Commerce / Transforming Marketing & Sales at IE Business School
Biography
IE Business School
Education
- Certificate Advanced Marketing London Metropolitan University (2003 — 2004)
- Masters ESIC: Business & Marketing School (2000 — 2001)
- Business Degree Universitat Rovira i Virgili (1996 — 1999)
Companies
- Global E-Commerce & Digital Director Dockers at Levi Strauss & Co. Levi Strauss & Co. (2021)
- Associate Professor of E-Commerce / Transforming Marketing & Sales IE Business School (2012)
- E-Commerce, CRM & Digital Director Douglas (2020 — 2021)
- GLOBAL E-COMMERCE AND DIGITAL TRANSFORMATION DIRECTOR L'Oréal (2018 — 2020)
- E-Commerce & Tech Startup Mentor EGI GROUP (2018 — 2020)
- DIGITAL TRANSFORMATION & E-COMMERCE DIRECTOR L'Oréal (2016 — 2018)
- GLOBAL E-COMMERCE & STRATEGY DIRECTOR L’ORÉAL LUXE L'Oréal (2013 — 2016)
- L'Oréal Luxe DIGITAL DIRECTOR - CDO ( CHIEF DIGITAL OFFICER) L'Oréal (2011 — 2013)
- HEAD OF DIGITAL MARKETING, E-COMMERCE & CRM Diageo (2007 — 2011)
Skills
- PPC
- Database Management
- Blogging
Other
Facebook, Interactive Marketing, Analytics, Web 2.0, Media Planning, Google Adwords, Social Marketing, Mobile, SMO, Google Analytics, Lead Generation, Web Marketing, B2C, Online Communities, Viral Marketing, Social Networking, Community Management, Mobile Devices, Direct Marketing, Affiliate Marketing, Relationship Marketing, CRM, Social Media, Management, SEO, Web Analytics, Strategy, Marketing Strategy, Email Marketing, SEM, Advertising, Mobile Marketing, Marketing, Social Media Marketing, E-commerce, Online Advertising, Digital Strategy, Online Marketing, Digital Marketing
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