Mariano Bosaz

Mariano started working in digital marketing in 1999 at the University of Richmond in Virginia where he finished and sold a digital business to a Global HR Company. After 3 years, working for one of the largest Investment Groups in Latin America, he moved to one of the most important Media Groups in Latin America (LA NACION) to run their digital operation. In 2004, he was responsible to launch the first mobile site for the newspaper. Finally, in 2007 he joined The Coca-Cola Company to become the interactive marketing manager for South Latin America. During more than 4 years he developed digital marketing strategy and implemented several projects such as Worldcup 2010 and other for the rest of the brands portfolio across Latin America. In 2011, he became Group Digital Director for Eurasia and Africa to lead digital opportunities across 92 countries. Since 2015, Mariano became a Global Digital Director at The Coca-Cola Company.

Work experience

• London Business School Guest Lecturer Marketing Department
• The Coca-Cola Company
  • Digital VP, Greater China and Korea
  • Sr Digital Director Asia Pacific
  • Global Sr Digital Director
  • Regional Digital Director EMEA
  • Digital Marketing Manager South America
• La Nacion Interactive Marketing & Business Development Manager
• IAB Argentina Director at Interactive Advertising Bureau (IAB) Argentina
• Tuintelecto.com (Entrepreneur) Founder and Director
• Socma Investment Group Biz Analyst Consultant
• Universidad Torcuato Di Tella Statistics Assistant Professor

Education

• London Business School Executive Master of Business Administration Executive MBA
• Columbia University - Columbia Business School Executive Program Content and Media Platforms (EMBA)
• Universidad del CEMA Master's Degree Public Administration
• University of Richmond BS International Studies
• Universidad Torcuato Di Tella Bachelor of Science (BS) in International Studies Administración