Mark Forehand

Mark Forehand is the Pigott Family Professor of Marketing at the University of Washington’s Foster School of Business and is the Chair of the Department of Marketing. He received his Bachelors in Psychology-Decision Science from Stanford University and a Ph.D. in Marketing from Stanford Graduate School of Business. Mark’s primary research focus is the psychology of consumer behavior and has appeared in numerous journals in marketing and in psychology. He also serves on the editorial review boards of Journal of Consumer Research and Journal of Consumer Psychology. Mark’s secondary research focus is on health marketing and has been published in the American Journal of Preventative Medicine, Preventing Chronic Disease, and Health Education and Behavior. Together with faculty from the School of Public Health, Mark founded the Health Marketing Research Center, a multi-million dollar CDC Center of Excellence based at the University of Washington and has received grant support from the National Institutes for Health, the Robert Wood Johnson Foundation, and the Bill and Melinda Gates Foundation. Mark teaches brand strategy in MBA and executive programs and has received numerous teaching awards including the PACCAR Award for Teaching Excellence, the largest monetary award for MBA teaching excellence in the country.

Education

• PhD Stanford University (1997)
• BA Stanford University (1992)

Academic Expertise

• advertising
• brand management
• business to consumer marketing
• consumer behavior
• consumer segmentation

Industries

• Advertising
• Public Health

Current Research

• Implicit attitude formation and measurement, consumer social identity and advertising response.

Honors and Awards

• Research:
• PhD Mentor of the Year, 2012
• Pigott Family Professorship, 2009-present
• Robert Wood Johnson Fund Grant 66956, 2009
• CDC P01 Grant for Center for Health Marketing and Communication, 2006
• Marguerite Reimers Endowed Research Fellowship, 2006, 2005
• Dempsey Faculty Research Fellowship, 2004

- University of Washington Royalty Research Grant, 2001

• Teaching:
• MBA Elective Professor of the Year, 2002, 2006, 2008, 2009, 2010, 2011, 2012, 2014
• Ron Crockett Award for Graduate Teaching, 2013
• Undergraduate Faculty of the Year for Marketing, International Business and Entrepreneurship, 2008
• Undergraduate Professor of the Year, 2008
• PACCAR Award for Teaching Excellence, 2006
• MBA Professor of the Year, 2006
• Evening MBA Elective Professor of the Year, 2005
• Dean''s Citizenship Award, 2004
• Distinguished Teaching Award Finalist, University-wide teaching award, 2001
• Wells Fargo / Dean''s Faculty Award for Undergraduate Teaching, 1999