Mark Leenders

Dr. Mark Leenders has an MSc in Industrial Engineering and Management Science (Operations Research and Statistics) from the Technical University of Eindhoven and a PhD in Marketing from the Erasmus University, Rotterdam School of Management (RSM). Before joining the University of Amsterdam Business School, he was Assistant Professor of Marketing at the Rotterdam School of Management and at the Media and Communication Institute of the Faculty of Social and Behavioral Sciences (UvA). He was a visiting scholar at the Massachusetts Institute of Technology, Sloan School of Management (MIT, 2000) and a visiting researcher at the Wharton School, University of Pennsylvania (2004). His publications appeared in journals including Marketing Science, International Journal of Research in Marketing, Journal of Management, Journal of Product Innovation Management, Industrial Marketing Management, Journal of Cultural Economics, Long Range Planning, European Journal of Management, Journal of Media Management, and Technology Analysis and Strategic Management. In 2008, his article in Marketing Science was selected as "New Hot Paper" and later as "Hot Paper" by ISI Thomson Science Watch, indicating it is one of the most cited articles in the Business and Economics discipline in the last two years. Finally, he also teaches in several executive programs, in-company programs and MBA programs and has advised a range of companies on the interface between product/service development and marketing such as Ericsson, McKinsey&Co., Ahold, Philips, and BumaStemra (digital rights organization in the Netherlands),the Dutch Federation for Cinematography, and the National Committee 4th and 5th of May (Liberation Festivals).

Education

• MSc Eindhoven University of Technology (1986 — 1992)
• Royal Netherlands Institute of Southeast Asian and Caribbean Studies (1988 — 1989)
• Jacob-Roelandslyceum (1980 — 1986)

Companies

• Deputy Dean (Research and Innovation) Graduate School of Business and Law RMIT University (2019)
• Deputy Head of School (Research and Innovation) RMIT University (2015)
• Professor of Marketing, Innovation Management RMIT University (2012)
• Visiting Professor D'Amore-McKim School of Business at Northeastern University (2018 — 2018)
• Visiting Professor National Cheng Kung University (2016 — 2016)
• Professor of Marketing University of Plymouth Business School (2012 — 2012)
• Visiting Professor UBC Sauder School of Business (2012 — 2012)
• Associate Professor University of Amsterdam Business School (2007 — 2012)
• Assistant, Assoc Professor University of Amsterdam (2003 — 2007)