Markus Giesler

I am a consumer researcher and associate professor of marketing at the Schulich School of Business (York University). My research examines how markets dynamically shape human behavior, often in the context of new technologies.

My work has been published in top-tier academic journals such as the Journal of Consumer Research and the Journal of Marketing and received extensive coverage in media outlets such as The New York Times, Wired, Bloomberg Businessweek, and Time Magazine.

I am Editor of the Journal of Consumer Research (2021-2023), Area Editor at the Journal of the Academy of Marketing Science, ERB member at the Journal of Consumer Psychology, Consumption, Markets and Culture, and Marketing Letters, and previously, an Associate Editor at the Journal of Marketing.

I have been named an MSI Scholar by the Marketing Science Institute, “one of the best recognized experts studying high-technology consumer behavior” by Wired, and a "40 under 40" professor by Poets & Quants.

My preferred pronouns are he/him/his. I recognize that many Indigenous Nations have longstanding relationships with the territories upon which my York University campuses are located that precede the establishment of York University.