Martin Koschat
Professor at the Department of Marketing at University of Vienna
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Biography
Education
- 1984 Ph.D., Statistics, University of Wisconsin – Madison
- 1982 M.S., Statistics, University of Wisconsin – Madison
- 1979 Ph.D., Mathematics, University of Vienna, Austria
Companies
- Guestprofessor University of Vienna (2011)
- Professor IMD (2006 — 2011)
- EVP Information Management Time/Warner Retail Sales and Marketing (1998 — 2006)
- Visiting Associate Professor NYU Stern School of Business (1997 — 1998)
- Partner Summit Communications Analysts (1994 — 1998)
- Assistant Professor Yale School of Management (1990 — 1995)
- Member of Technical Staff Bellcore (1985 — 1990)
Publications in Business Research, Economics and Statistics
- M. A. Koschat, " The Impact of Movie Reviews on Box Office: Media Portfolios and the Intermediation of Genre," Journal of Media Economics, Vol. 25, No. 1, 35-53, (2012).
- M. A. Koschat, "Store Inventory Can Affect Demand: Empirical Evidence from Magazine Retailing," Journal of Retailing, Vol. 84, No. 2, 165-179, (2008).
- S. Weerahandi and M. A. Koschat, "Experimentation on Heterogeneous Experimental Units," Statistics and Probability Letters, Vol. 77, No. 11, 1077-1083, (2007).
- M. A. Koschat, "A Case for Simple Tables," The American Statistician, Vol. 59, No. 1, 31-40, (2005).
- This article drew a comment and a response in The American Statistician, Vol. 59, No. 3, 279, (2005).
- M. A. Koschat, G. L. Berk, J. A. Blatt, N. M. Kunz, M. H. Lepore and S. Blyakher, "News Vendors Tackle the News Vendor Problem," Interfaces, Vol. 33, No. 3, 72-84 (2003).
- M. A. Koschat and W. P. Putsis, "Audience Characteristics and Bundling: A Hedonic Analysis of Magazine Advertising Rates," Journal of Marketing Research, Vol. 39, No. 3, 262-273 (2002).
- M. A. Koschat and W. P. Putsis, "Who Wants You When You are Old and Poor: Exploring the Economics of Media Pricing," Journal of Media Economics, Vol. 13, No. 4, 215-232 (2000).
- M. A. Koschat and D. F. Swayne, "Interactive Graphical Methods in the Analysis of Customer Panel Data" with Discussion, Journal of Business and Economic Statistics, Vol. 14, No. 1, 113-132 (1996).
- M. A. Koschat and D. J. Sabavala, "Measuring Immediate Response to Advertising: What You See May Not Be What You Get," Journal of Advertising Research, Vol. 35, No. 3, 25-35 (1995).
- M. A. Koschat, P. Srinagesh and L. J. Uhler, "Efficient Price and Capacity Choices under Uncertain Demand: An Empirical Analysis," Journal of Regulatory Economics, Vol. 7, No. 1, 5-26 (1995).
- M. A. Koschat and D. J. Sabavala, "The Effects of Advertising on Local Telephone Usage: Explanatory Analysis and Response Modeling," Marketing Science, Vol. 12, No. 4, 374-391 (1994).
- M. A. Koschat and S. Weerahandi, "Chow-type Tests under Heteroscedasticity," Journal of Business and Economic Statistics, Vol. 10, No. 2, 221-228 (1992).
- M. A. Koschat and D. F. Swayne, "A Weighted Pocrustes Criterion," Psychometrika, Vol. 56, No. 2, 229-239 (1991).
- M. A. Koschat, "A Characterization of the Fieller Solution," The Annals of Statistics, Vol. 15, No. 1, 462-468, (1987).
Publications in Biostatistics and Medicine
- G. Holzer, M. A. Koschat, W. Kickinger, W. Clementi, L.A. Holzer, M. M. Metka, "Reproductive Factors and Lower Extremity Arterial Occlusive Disease in Women," European Journal of Epidemiology, Vol. 22, No. 8, 505-511, (2007).
- G. Holzer, T. Pfandlsteiner, M. A. Koschat, H. Noske, K. Trieb, R. Kotz, "Soluble p. 185 (HER-2) in Patients with Malignant Bone Tumours," Pediatric Cancer and Blood, Vol. 44, No. 2, 163-166, (2005).
- G. Holzer, P. Krepler, M. A. Koschat, S. Gramp, M. Dominkus, R. Kotz, "Bone Mineral Density in LongTerm Survivors of Highly-Malignant Osteosarcoma," Journal of Bone and Joint Surgery (Brit. Ed.), Vol. 85, No. 2, 231-237, (2003).
- G. Holzer, K. Trieb, M. A. Koschat, H. Blahovec, R. Kotz, "Serum Concentration of APO-1/Fas and Interleukin-1ß-converting Enzyme in Osteosarcoma Correlate with Response to Chemotherapy," Anticancer Research, Vol. 22, 1869-1873 (2002).
- G. Holzer, A. Obermair, M. A. Koschat, O. Preyer, R. Kotz, L. Trieb, "Concentration of Vascular Endothelial Growth Factor (VEGF) in the Serum of Patients with Malignant Tumors," Medical and Pediatric Oncology, Vol. 36(6), 601-604 (2001).
- W. Busse, C. Swenson, G. Sharpe, M. A. Koschat, "Enhanced Basophil Histamine Release to Concanavalin A in Allergic Rhinitis," Journal of Allergy and Clinical Immunology, Vol. 79, No. 1, Part 1, 90-97 (1986).
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