Martin Rich

Martin Rich initially worked in the information systems sector as a consultant and project manager, before joining Cass Business School as a lecturer. During his career at Cass his work has focused on applying the Scholarship of Teaching and Learning to management education.

His teaching at Cass has spanned undergraduate, specialist masters, and MBA students. He has always regarded pedagogic scholarship as part of the development of teaching materials, and has sought to ensure that my teaching approach is always grounded in appropriate pedagogic literature. His approach recognises the importance of combining innovative and interactive methods of education with more traditional and formal methods.

He has published around pedagogy in management education, and the implications for management education of changes in technology and in the business environment, and is a frequent contributor to conferences and an active member of communities of scholars working in this field.

Qualifications

• Senior Fellow of the Higher Education Academy, Higher Education Academy, York, United Kingdom, 2016
• BSc (London), Birkbeck, University of London, London, United Kingdom
• MBA (City), City University London, London, United Kingdom
• PhD (City), City University London, London, United Kingdom

Employment

Course director, BSc Management, Cass Business School, 2012 – present

Expertise

Primary Topics

E-Business Management Learning Management Systems & IT

Research

My research focuses around management learning and management education, and particularly around how higher education can adapt to educate potential managers to work in an uncertain and rapidy-changing world.

Research Topics

• Building innovation into full-time management courses Exploring and evaluating a range of innovative approaches within full-time management courses.
• Personalisation within management education. Examining ways to build personalisation into management education delivered on a large scale. Placing this within the context of an environment where students are accustomed to personalised products and expect the same variety to be offered within a degree course.
• Education for the emerging generation. Understanding the educational requirements of the 'millennial' generation that currently accounts for most undergraduate and many postgraduate students, especially in terms of there use of and connection with new technology.

Chapters (6)

• Rich, M.G. and Brown, A. (2012). Combining Formal and Non-formal Learning for Undergraduate Management Students Based in London. Learning at the Crossroads of Theory and Practice (pp. 23–36).
• Rich, M. (2008). Three short case studies. In Oz, E. and Jones, A. (Eds.), Management information systems London: Cengage Learning. ISBN 978-1-84480-758-1.
• Holtham, C., Brady, C., Lampel, J. and Rich, M. (2006). Simulation in its place : business war-rooms to enhance management learning. International Simulation & Gaming Research Yearbook (pp. 59–68). SAGSET (Society for the Advancement of Games and Simulation in Education and Training).
• Rich, M., Holtham, C., Brady, C. and Lampel, J. (2006). Simulation in its place: business war-rooms to enhance management learning. INTERNATIONAL SIMULATION AND GAMING YEARBOOK (pp. 59–68).
• Rich, M. and Holtham, C. (2005). Making Space for Twenty-first Century Management Learning. In Milter Richard, G., Perotti Valerie, S. and Segers Mien, S.R. (Eds.), Educational Innovation in Economics and Business IX: Breaking Boundaries for Global Learning Kluwer academic publishing. ISBN 978-1-4020-3170-0.
• Rich, M. (1996). A case study exercise on the World Wide Web. In Cornell, R.A. and Murphy, K. (Eds.), International Survey of Distance Education and Teacher Training: from Smoke Signals to Satellite II University of Central Florida and Paris: International Council for Educational Media, Orlando, FL,.

Journal Articles (13)

• Brown, A., Holtham, C., Rich, M. and Dove, A. (2015). Twenty-First Century Managers and Intuition: An Exploratory Example of Pedagogic Change for Business Undergraduates. Decision Sciences Journal of Innovative Education, 13(3), pp. 349–375. doi:10.1111/dsji.12066.
• Rich, M.G. (2015). Reflection-in-addition: using reflective logs to build research into undergraduate projects. Electronic Journal of Business Research Methods, 13(2), pp. 85–93.
• Brown, A., Rich, M. and Holtham, C. (2014). Student engagement and learning: Case study of a new module for business undergraduates at Cass business school. Journal of Management Development, 33(6), pp. 603–619. doi:10.1108/JMD-04-2014-0038.
• Rich, M.G. (2014). Learning research methods: how personalised should we be? Electronic Journal of Business Research Methods, 12(2), pp. 131–138.
• Holtham, C. and Rich, M. (2012). Non-formal management learning through electronic experiential fiction. Journal of Management Development, 31(3), pp. 287–297. doi:10.1108/02621711211208916.
• Rich, M. (2011). Student research in a web 2 world: learning to use new technology to gather primary data. Electronic Journal of Business Research Methods, 9(1), pp. 78–86.
• Rich, M. (2010). Embedding reflective practice in undergraduate business and management dissertations. International Journal of Management in Education, 9(1), pp. 57–66.
• Rich, M. (2008). Millennial Students and Technology Choices for Information Searching. Electronic Journal of Business Research Methods, 6(1), pp. 73–76.
• Rich, M. and Smart, J. (2006). Win-win: the benefits of successful collaboration for information professionals, teaching staff and students. ITALICS (Innovation in Teaching And Learning in Information and Computer Sciences), 5(4) .
• Rich, M. and Brown, A. (2006). Underpinning students' information literacy through the scholarship of teaching and learning. Higher Education Review, 38(2), pp. 60–76.
• Rich, M. and Holtham, C. (2005). New technology in learning: A decade's experience in a business school. British Journal of Educational Technology, 36(4), pp. 677–679. doi:10.1111/j.1467-8535.2005.00545.x.
• Rich, M. and Holtham, C. (2005). New technology in learning: a decade's experience in a business school. British Journal of Educational Technology, 36, pp. 677–679.
• Brown, A., Rich, M. and Holtham, C. (2003). Supporting information literacy for starting MBAs through action research. Electronic Journal of Business Research Methods, 2(1), pp. 11–20

Course Directorship

• 2012 - present, BSc Management, Director

Editorial Activities (3)

• Journal of Management Development, Referee, 2013 – present.
• International Journal of Management Education, Referee, 2008 – present.
• Electronic journal of E-learning, Referee, 2004 – present.