Martina Čaić

Martina Čaić is a post-doctoral researcher at CTF - Service Research Center at Karlstad University in Sweden and Aalto University, School of Arts, Design and Architecture in Finland. She is also an associate researcher at Hanken School of Economics in Finland. She received her PhD from Maastricht University in the Netherlands, where she was a Marie Curie Fellow funded by the Service Design for Innovation Network (SDIN). Her research addresses customer experiences in value networks, with a particular focus on robotic and ambient assisted living technologies. Specifically, she conducts research in healthy aging contexts, employing a service design mindset, tools, and methods to understand consumers' perceptions of disruptive technologies. Her research has been published in the Journal of Service Management, Journal of Services Marketing, International Journal of Social Robotics, and International Journal of Design.

Education

• Doctor of Philosophy - PhD Maastricht University School of Business and Economics (2015 — 2019)
• Master of Business Administration - MBA Zagreb School of Economics and Management (2010 — 2012)
• Bachelor's degree Zagreb School of Economics and Management (2005 — 2009)

Companies

• Assistant Professor in Strategic Service Design Aalto University (2020)
• Associate Researcher Hanken School of Economics (2020)
• Postdoctoral Researcher Aalto University (2020 — 2020)
• Postdoctoral Researcher Karlstads universitet (2020 — 2020)
• Lecturer Hanken School of Economics (2019 — 2019)
• Doctoral Student Maastricht University (2015 — 2019)
• Lecturer Zagreb School of Economics and Management (2013 — 2015)
• Visiting Researcher University of Michigan - Stephen M. Ross School of Business (2013 — 2014)

Most recent publications:

• Patricio, L., Sangiorgi, D., Mahr, D., Caic, M., Kalantari, S., & Sundar, S. (2020). Leveraging service design for healthcare transformation: toward people-centered, integrated, and technology-enabled healthcare systems. Journal of Service Management, 31(5), 889-909.
• Caic, M., Avelino, J., Mahr, D., Odekerken-Schröder, G., & Bernardino, A. (2020). Robotic Versus Human Coaches for Active Aging: An Automated Social Presence Perspective. International Journal of Social Robotics, 12(4), 867-882.
• Caic, M., Holmlid, S., Mahr, D., & Odekerken-Schroder, G. (2019). Beneficiaries' View of Actor Networks: Service Resonance for Pluralistic Actor Networks. International Journal of Design, 13(3), 69-88.
• Caic, M., Mahr, D., & Odekerken-Schröder, G. (2019). Value of social robots in services: social cognition perspective. Journal of Services Marketing, 33(4), 463-478.
• Caic, M. (2019). Designed to serve: social robots in value networks. Off Page Amsterdam.
• Simao, H., Ribeiro, P., Moreno, P., Figueiredo, R., Duarte, N., Nunes, R., Bernardino, A., Caic, M., Mahr, D., & Odekerken-Schröder, G. (2018). Experiments with Vizzy as a Coach for Elderly Exercise. Paper presented at The 13th Annual ACM/IEEE International Conference on Human Robot Interaction , Chicago, IL, United States.
• Caic, M., Mahr, D., Odekerken-Schröder, G., & Holmlid, S. (2018). Rise of the machines: Acceptance of social robotic services through network utility maximization. Abstract from Frontiers in Service 2018, Austin, United States.
• Caic, M., Avelino, J., Mahr, D., Odekerken-Schröder, G., & Bernardino, A. (2018). Robotic versus human coaches for active aging: A field study on customer service experience. Paper presented at La Londe Conference, La Londe les Maures, France.
• Caic, M., Odekerken-Schroder, G., & Mahr, D. (2018). Service robots: value co-creation and co-destruction in elderly care networks. Journal of Service Management, 29(2), 178-205.
• Caic, M., Avelino, J., Mahr, D., Odekerken-Schröder, G., & Bernardino, A. (2018). The Social Role of the Digital Interface: How Social Robots Change Service Interactions. Paper presented at Interactive Marketing Research Conference, Amsterdam, Netherlands.