Martina Skender

I’m Martina, design researcher and innovation consultant based in Israel. I help founders and companies with identifying improvement opportunities and developing new products. I lead projects, shape strategies and design systems.

Currently, I work with early stage startups assisting them with refining their product & business vision using business design methodologies. Previously, I spent time at McKinsey&Co and Daimler AG, among others.

I love the process of analysis & synthesis through map and models creation. My favorite design tools are Excel and Miro.

I’m very much into finding patterns and counting stuff. I love to digest my thoughts through speaking, writing and mentoring.

Curious? Let’s get in touch! Contact me / follow me on Instagram / sign up for my newsletter.

Education

• Konstfack (2013.09)
• High School South St. Paul High School, So. St. Paul MN, USA (1999 — 2000)
• High School Gimnazija Sisak (1997 — 2001)

Companies

• Lecturer University of Europe for Applied Sciences (2022)
• Strategic Designer, Innovation Coach & Facilitator M-O-K-O-S-H (2022)
• Head of Consumer Research Lab Formo (2021 — 2022)
• Innovation Coach Formo (2020 — 2021)
• Senior Strategic Designer Lab1886, Innovation Lab of Daimler A (2017 — 2020)
• Digital Design Consultant McKinsey & Company (2016 — 2017)
• Senior UX/UI Designer RhodeCode (2014 — 2016)
• UX/UI Design Lead Freelance (2013 — 2014)
• Senior GUI Designer Aran R&D / Hewlett-Packard Labs Israel (2011 — 2012)