Mary Ann McGrath

About

Professor McGrath’s research on consumer rituals, gift exchanges and shopping behavior is well-known and widely cited within the area of Consumer Behavior. In recent years she has expanded her research into the international marketplace, publishing several papers related to shopping and consumer behavior in China, where she lived and taught for two years. 

Degrees

• PhD Marketing, Northwestern University, 1988
• MBA Marketing, Northwestern University, 1973
• BS Mathematics, Loyola University Chicago, 1968

Academic Positions

• Loyola University Chicago, Department of Marketing, 1986 to present.
• China Europe International Business School, Shanghai, China, 2009-2010.

Research Interests

• Consumer behavior, with special emphasis on international aspects, consumer rituals, and gift exchanges and shopping behavior
• Expertise related to the consumer behavior and the consumer experience in China
• Qualitative research methodologies appropriate for studying consumer behaviors in context:
  • ethnography
  • projective techniques
  • observation techniques
  • shopping with consumers

Professional & Community Affiliations

• Association for Consumer Research since 1985. Involved with planning several annual conferences. Reviewer of submissions, member of several Program Committees.
• American Marketing Association. Member since 1991.
• Beta Gamma Sigma National Business Honor Society. Member since 1993.
• Member of Editorial Review Board of Journal of Business Research
• Phi Beta Delta, Delta Psi Chapter.
• Honor Society for International Scholars, Loyola University Chicago. Inducted in 2003.

Professional Activities

• Mentor for the Qualitative Data Analysis Workshop, July, 2017
• Member of Advisory Board of Catholic Charities of Chicago
• Director of the Intercontinental MBA Program, 2012-2014
• Associate Dean of the Quinlan School of Business, 2005-2008 and 2011-2012
• Professor of Marketing, China Europe International Business School (CEIBS), 2009-2010
• Author of the Marketing Blog entitled “Market Share” for the Quinlan School of Business and the Marketing Department.  These are referenced on Facebook and Twitter for current and prospective students.
• Faculty Mentor for aspiring qualitative researchers at the Consumer Culture Theory Workshop, Medill School of Communication, July 6 and 7, 2011.
• Conference Chair for Eighth European Advances in Consumer Behavior Conference, Milan, Italy, July, 2007.

Courses Taught

• Fundamentals of Marketing (MARK 201) 
• Consumer Behavior. (MARK 310)
• Cross-Cultural Dimensions of International Marketing. (MARK 475)
• Integrated Marketing Communications Campaigns. (MARK 664)