Matthew Godfrey

Education

PhD, Marketing (major) & Sociology (minor), University of Arizona, 2019

Academic Appointments

Assistant Professor of Marketing, Isenberg School of Management, UMass Amherst, 2019-Present

Research Interests

• Sociocultural aspects of consumer behavior
• Consumer service experiences
• Space and place
• Services marketing
• Retail servicescape design
• Corporate sustainability and social responsibility

Teaching Interests

• Customer insights and consumer experience
• Customer insights and consumer experience
• Qualitative research methods
• Services marketing
• Retail management
• Consumer behavior
• Advertising and marketing communications

Recent Honors & Awards

Doctoral Fellowship, Social Sciences and Humanities Research Council of Canada (SSHRC), 2016-2019 University Fellow, University of Arizona, 2014-2015 MAP Whitepaper Research Grant Recipient (with Melanie Wallendorf), University of Arizona Economic and Business Research Center, 2016 Doctoral Fellow, AMA-Sheth Consortium, 2018